Hunt Bums Annual Research · Volume I
The State of
Waterfowl Hunting 2026
Hunters don’t always quit all at once.
Some simply start going less.
Start where it matters to you
Your season. The bigger picture.
Read the main findings, see where your hunting fits, or look closer at your flyway.
A picture of 401 hunters who chose to take part. A starting point for the conversation, not a national headcount. Meet the sample →
Find a questionGo straight to the detail.Miles driven, shotgun actions, season costs and more.
Every survey question has a place in this guide. “Full distribution” shows every answer category. “Coded results” reports the two open-ended questions with their coding bases.
No questions match. Try a broader word or clear the search.
State of the hunter
How waterfowl hunters rated their season
Six measures from this year’s respondents. Volume II asks the same questions in 2027.
Unless otherwise noted, findings on this page come from the Hunt Bums State of Waterfowl Hunting Survey, fielded March–August 2026. Bases and caveats are shown where they matter.
The hunters behind the findings
An experienced, older sample shapes this report
61.1% have hunted waterfowl for at least 21 seasons. Hunters age 55 or older account for 44.9% of the sample. These findings carry the perspective of people with many seasons behind them.
Among the 398 people who answered the optional gender question, 384 selected male and 14 selected female. 3 skipped it. Small groups should be read descriptively; this sample cannot stand in for every kind of waterfowl hunter.
Years in the marsh
401 hunters answered.
Exact survey question
How many seasons have you been waterfowl hunting?
Age of respondents
401 hunters answered.
Exact survey question
What is your age?
Gender
398 hunters answered; 3 skipped this question.
Exact survey question
Gender (Optional)
The hunters behind the findings
Where respondents hunt matters to the story
California alone accounts for 35.4% of respondents. The full state and province distribution below makes the geographic tilt visible before the report compares seasons, access and spending.
Each person named one primary state or province. The questionnaire split four western states into east and west to assign flyways; this state chart combines those answers. Small counts describe participation in this survey, not the size of a state’s hunting population.
Where respondents primarily hunted
States and provinces where hunters spent the most time
401 hunters answered.
39 US states and 3 Canadian provinces are represented. East/west answers for Colorado, Montana, New Mexico and Wyoming are combined. These counts describe this survey, not local hunting populations.
No respondents selected: Alaska, Arizona, British Columbia, Connecticut, Maine, Manitoba, Massachusetts, New Brunswick, New Jersey, Nova Scotia, Prince Edward Island, Quebec, Rhode Island, Vermont, West Virginia, Wyoming.
Exact survey question
What state or province do you primarily hunt waterfowl in?
The hunters behind the findings
Income covers a wide range
Of 393 answers, 344 selected an income range and 49 preferred not to say. 8 skipped the question. The distribution shows every answer, including the choice to keep income private.
The survey reached hunters across income bands. Household income is separate from what someone spent on waterfowl hunting, and this distribution cannot establish affordability for any individual.
Household income
393 hunters answered; 8 skipped this question.
49 chose not to disclose income. Comparisons by income use the 344 who gave a range.
Exact survey question
Household income range (Optional)
What hunters want fixed
Hunters point to birds, access and crowding
When hunters chose from a list, birds and crowding led. When they could say anything, access and habitat rose to the top.
Asked to pick up to three challenges
Structured question; respondents chose up to three, so shares exceed 100%.
Raised on their own, in an open box
Share of 271 coded comments; a comment could carry more than one theme.
That difference matters. Asked directly, hunters pointed first to fewer birds and crowding. Given an open box, they talked most about access, public land, water and habitat. Cost still matters, but the bigger story is opportunity: finding birds and having a worthwhile place to hunt them.
Five things
Five things this survey says about waterfowl hunting
Start here. The rest of the report shows the evidence behind each finding.
- 01
Hunters can step back without disappearing from the count
Hunters who said they hunt less than five years ago reported far fewer days afield. Current attitudes distinguished these hunters less clearly. A hunter can still buy a license and count as active while hunting far fewer days.
Days afield is the strongest marker of self-reported decline → - 02
Birds still make the season
Nothing we measured was more closely tied to a good season than seeing good numbers of birds. In the model, bird numbers mattered about two and a half times more than the next factor. Only 31% saw good numbers.
31% saw good numbers of birds → - 03
Access is closely tied to whether hunters recommend the sport
Access, not bird numbers, was the factor most strongly tied to whether hunters would recommend the sport. What makes a season good and what makes the sport easy to recommend are not the same thing.
57% had adequate access → - 04
Waterfowl hunting is expensive in ways gear alone does not explain
Club dues and leases average $1,002 per respondent, more than ammunition, clothing, decoys and calls combined. Only 34% pay for access; among them it averages $2,933.
$1,002 average access spend → - 05
Waterfowl hunting has historically spread hunter to hunter
84% of respondents were introduced by family, a friend, or a mentor. Most started more than twenty years ago, so this is the sport’s history more than its present.
84% introduced by another hunter →
Browse all findingsThe fourteen findings, with where each one lives
Showing all 14 findings
- 01One-third of hunters account for 49% of reported spendingObserved
- 02Hunters 45 to 64 report the highest average season spendObserved
- 03Perceived bird numbers were the factor most strongly associated with a good seasonStrong modeled relationship
- 04Perceived access was the factor most strongly associated with recommending the sportStrong modeled relationship
- 05Recommendation runs 30 points above season satisfactionObserved
- 06Days afield is the clearest marker of self-reported declineStrong modeled relationship
- 07Lower-frequency hunters report the highest cost per dayObserved
- 08Access is the largest reported spending categoryObserved
- 09Days afield relate to spending more strongly than income doesStrong modeled relationship
- 1084% of respondents were introduced to the sport by another hunterObserved
- 11Benelli leads reported shotgun-brand use; the recommendation question names brands across categoriesObserved
- 1239% of respondents selected the mix-of-brands apparel optionObserved
- 13Spending, access, days afield and participation differ by flywayDirectional
- 14Access and habitat led what hunters raised unpromptedObserved
The season
How the year went, and the two factors most strongly tied to season satisfaction and whether hunters would recommend the sport.
The season hunters had
A rough season didn’t erase hunters’ belief in the sport
Bird numbers were the clearest sore spot: only 31% said they saw good numbers
Every answer is shown: agree, neutral and disagree
-
I had a good season overall399 hunters answered
-
I had adequate access to quality areas400 hunters answered
-
Crowding on public land was a problem385 hunters answered
-
I saw good numbers of birds397 hunters answered
-
Regulations were reasonable397 hunters answered
-
Cost is becoming a barrier397 hunters answered
-
I would recommend the sport to a friend397 hunters answered
Bird numbers drew the clearest disagreement: 44% disagreed, 25% were neutral and 31% agreed.
Each row shows 100% of valid answers. Missing answers are listed with the full question below.
How to read this
Each row is the whole answer. Green shows agreement, sage shows neutral answers, and rust shows disagreement. Read problem statements such as cost and crowding literally: agreement means hunters felt that problem.
Why this matters
Hunters can believe in the sport while struggling with the conditions that make a season worthwhile. Bird numbers, access and affordability tell different parts of that experience.
See the numbers behind this finding
| Statement | Agree | Neutral | Disagree | Hunters answering |
|---|---|---|---|---|
| Good season overall | 47% | 20.0% | 33% | 399 |
| Adequate access to quality areas | 57% | 23.0% | 20% | 400 |
| Crowding on public land was a problem | 33% | 34.0% | 33% | 385 |
| Saw good numbers of birds | 31% | 25.0% | 44% | 397 |
| Regulations were reasonable | 56% | 21.0% | 23% | 397 |
| Cost is becoming a barrier | 41% | 33.0% | 26% | 397 |
| Would recommend sport | 77% | 12.0% | 11% | 397 |
How these numbers were calculated
Agree includes Agree and Strongly agree. Percentages use hunters who answered that statement.
Respondents earning $75,000 to $100,000 reported the lowest season rating of any income band (2.8 of 5), the weakest bird sentiment and the largest negative more-vs.-less balance. We do not know why this group stands out, so treat it as a question for Volume II rather than a conclusion. Directional; n=60.
“Better migration of puddle ducks. We get calendar ducks, then it's a wait for hell to freeze over for any noticeable push.”
A respondent, on birds and migration
How the season felt
Access, crowding and birds tell different stories
56.8% agreed that they had adequate access to quality hunting areas. For bird numbers, 43.8% disagreed that they saw good numbers, compared with 31.0% who agreed. Access to a place and the birds seen there are distinct parts of the season.
Crowding drew almost evenly split answers: 33.2% disagreed, 33.8% were neutral and 33.0% agreed. Neutral answers are a substantial part of the picture. These are separate question totals, not a cross-tab of individual hunters.
I had adequate access to quality hunting areas
I had adequate access to quality hunting areas
400 hunters answered; 1 skipped this question.
Exact survey question
Rate your agreement with each statement about last season: I had adequate access to quality hunting areas
Crowding on public land was a problem for me
Crowding on public land was a problem for me
385 hunters answered; 16 skipped this question.
Exact survey question
Rate your agreement with each statement about last season: Crowding on public land was a problem for me
I saw good numbers of birds in my area
I saw good numbers of birds in my area
397 hunters answered; 4 skipped this question.
Exact survey question
Rate your agreement with each statement about last season: I saw good numbers of birds in my area
How the season felt
Reasonable rules can coexist with cost pressure
56.2% agreed that regulations were reasonable. On cost, 40.6% agreed it was becoming a barrier, while 33.0% were neutral. These answers describe the sample’s views on two different questions.
Cost pressure is visible even though it is not universal. The spending chapter shows the ranges behind the season’s bills; the survey does not establish what any particular price increase would do to participation.
Regulations (dates, bag limits) were reasonable
Regulations (dates, bag limits) were reasonable
397 hunters answered; 4 skipped this question.
Exact survey question
Rate your agreement with each statement about last season: Regulations (dates, bag limits) were reasonable
The cost of waterfowl hunting is becoming a barrier
The cost of waterfowl hunting is becoming a barrier
397 hunters answered; 4 skipped this question.
Exact survey question
Rate your agreement with each statement about last season: The cost of waterfowl hunting is becoming a barrier
The recommendation gap
A difficult season can still belong to a sport worth sharing
187 of 399 respondents agreed they had a good season. 304 of 397 would recommend waterfowl hunting to a friend. Those are 47% and 77% on answered-question bases.
The gap compares two measures across the sample. It does not show that every dissatisfied hunter recommended the sport, or establish why anyone did so. It shows that views of one season and willingness to share the sport are different things.
The season overall
The season overall
399 hunters answered; 2 skipped this question.
Exact survey question
Overall, I had a good waterfowl season
Recommending the sport
Recommending the sport
397 hunters answered; 4 skipped this question.
Exact survey question
I’d recommend waterfowl hunting to a friend
What gets in the way
Birds, pressure and a place to hunt lead the list
Fewer birds were selected by 56.6%, crowding by 46.6%, and finding quality public areas by 39.9%. Respondents could choose up to three challenges.
The remaining answers matter too: access costs, equipment costs, limited time, travel, physical limitations, partners, regulations and mentorship. These selections can overlap within the same hunter.
What gets in the way
What gets in the way
401 hunters answered.
Hunters could choose up to three answers.
Exact survey question
What are your biggest challenges as a waterfowl hunter? (Pick up to 3)
Birds and access
Birds and access tell two different stories
Birds
Nothing we measured was more closely tied to a good season than seeing good numbers of birds. In the model, bird numbers were about 2.5 times more strongly associated with season rating than the next factor.
Access
Access mattered most when hunters were deciding whether they’d recommend waterfowl hunting to someone else. Bird numbers did not stand out in that model.
Bird numbers mattered most for season satisfaction. Access mattered most for recommendation.
Relative strength of each factor in two separate models. Three dots is the strongest link; blank means not distinguishable from zero.
Predicted a good season
- Saw good numbers of birds
- Had access to good water
- Days afield
Predicted recommending the sport
- Had access to good water
- Cost felt like a barrier opposite direction
- Regulations felt reasonable
- Crowding was a problem
- Days afield opposite direction
Model bases: season rating n=377; recommendation n=376. Rust marks results running opposite the expected direction; those are shown for transparency and not interpreted as findings.
How to read this
Read each model separately. More dots mean a stronger association with that outcome. Rust marks results running opposite the expected direction; those are shown for transparency, not treated as findings.
Why this matters
A hunter can have a decent season and still hesitate to invite someone into a sport that feels hard to access. A better season and a sport people can readily enter are different challenges.
See the numbers behind this finding
| Factor | Standardized coefficient | Base | Interpretation |
|---|---|---|---|
| Bird numbers | 0.53 | n=377 | Strongest standardized coefficient |
| Access | 0.21 | n=377 | Second strongest |
| Days afield | 0.14 | n=377 | Third strongest |
| Factor | Standardized coefficient | Base | Interpretation |
|---|---|---|---|
| Access | 0.34 | n=376 | Strongest standardized coefficient |
| Bird numbers | 0.09 | n=376 | p=.08; not interpreted as clear |
| Cost | 0.24 | n=376 | Opposite expected direction; not interpreted |
| Days afield | -0.13 | n=376 | Opposite expected direction; not interpreted |
These are model associations, not causal effects. Coefficients summarize the strength and direction of each relationship; they are not percentages. Only coefficients included in the public dataset are listed here.
“Water in the Klamath basin refuge system. No birds here with no water during season.”
A respondent, on water and habitat
The economics
What waterfowl hunting costs, who carries the spending, and why the sport can feel expensive without new gear.
Where the money is
A third of respondents account for nearly half of reported spending
Age and spending
Hunters 45 to 64 report the highest season spending; only the 65+ decline is clear
Hunters 55 and older account for about 43% of spending; only the 65+ decline is clear
Share of reported spending, average season spend and self-reported change in hunting frequency by age band
Age bases range from n=17 to n=93. Only the 65+ participation decline is clear; the other age patterns are too uncertain to call.
How to read this
The participation balance compares how many said they hunt more with how many said they hunt less. Grey results are too uncertain to call; spending share and average spending are separate measures.
Why this matters
Today's highest-spending age groups show where spending sits this season. They do not tell us what a younger hunter will spend over a lifetime, or whether today's spending pattern will persist.
See the numbers behind this finding
| Age | Share of spending | Average season spend | Net more vs less, per 100 hunters | Base |
|---|---|---|---|---|
| 18–24 | 3.4% | $3,045 | +53 | n=17 |
| 25–34 | 20.3% | $3,773 | +9 | n=81 |
| 35–44 | 16.5% | $3,821 | −3 | n=65 |
| 45–54 | 16.1% | $4,507 | +15 | n=54 |
| 55–64 | 23.3% | $4,037 | −2 | n=87 |
| 65+ | 19.3% | $3,123 | −24 | n=93 |
How these numbers were calculated
Only 65+ is clear; other age trajectories are too close to call.
Access economics
Access was the biggest spending category hunters reported
“More affordable ways to access other flyways.”
A respondent, on cost
What a season costs
Licenses and shells put money into the season
The most common license, stamp and permit range was $101–$200, selected by 32.4% of respondents. For ammunition, $251–$500 was the largest category at 31.2%.
The full distributions show the spread behind the averages. Each range describes reported season spending, rather than the price of a particular license or box of shells.
Licenses, stamps & permits
Licenses, stamps & permits
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Licenses, stamps & permits
Ammunition
Ammunition
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Ammunition
What a season costs
Decoys and calls have different spending patterns
Decoy spending was spread across several bands: 19.0% selected $1–$100 and 19.5% selected $101–$250. Calls were different: 31.2% reported $0, while 6.2% selected $300+.
A zero-spend season does not show whether a hunter already owned the gear. N/A is shown separately wherever the survey offered it as a separate choice.
Decoys & rigging
Decoys & rigging
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Decoys & rigging
Calls & accessories
Calls & accessories
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Calls & accessories
What a season costs
Apparel spending reaches across the middle ranges
Clothing and wader spending was nearly even in the $101–$250 and $251–$500 bands: 20.9% and 21.2%. The answers extend from no reported spend to the top range.
Blind, boat and layout spending has a different shape. 115 respondents selected $0 and 129 selected N/A. Keep those responses distinct; neither tells us what equipment someone already owns.
Clothing & waders
Clothing & waders
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Clothing & waders
Blind / boat / layout
Blind / boat / layout
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Blind / boat / layout
What a season costs
The bill extends beyond guns and gear
46.4% selected the two highest travel-spending ranges, $501–$1,000 or $1,000+. Gas, lodging and food make the trip to hunt part of the season budget.
Dog spending includes food, veterinary care and training. 131 respondents selected N/A and 79 selected the separate $0 / N/A option. Those choices are preserved as asked; they are not recoded as proof that someone has no retriever.
Travel (gas, lodging, food)
Travel (gas, lodging, food)
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Travel (gas, lodging, food)
Dog (food, vet, training)
Dog (food, vet, training)
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Dog (food, vet, training)
What a season costs
Paying for ground and paying a guide are different choices
137 respondents selected a positive club or lease spending range; 86 selected a positive guide or outfitter range. Each is a share of all 401 respondents, rounded to 34% and 21%.
The distributions retain the separate N/A and $0 / N/A choices. They show how spending is concentrated among those who reported paying, without treating every private-access hunter as a paying customer.
Club dues / lease
Club dues / lease
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Club dues / lease
Guide / outfitter fees
Guide / outfitter fees
401 hunters answered.
Exact survey question
Approximately how much did you spend last season in this category? Guide / outfitter fees
Getting to the hunt
A hunting day often starts with a substantial drive
139 respondents, or 34.7%, selected a typical one-way drive of 61–100 or 100+ miles. The most common single range was 31–60 miles, at 29.4%.
Distance adds context to access and season costs. This question measures the usual one-way trip, not total season mileage, travel time or the reason a hunter chose a particular place.
The drive to the hunt
401 hunters answered.
Distance is one way, not a round trip or a season total.
Exact survey question
How far do you typically travel one-way to hunt waterfowl?
Getting to the hunt
The main hunting place is only part of the access picture
54.6% hunted a public WMA, refuge or wildlife area at some point last season. 24.9% named a public WMA or refuge as their primary ground. The first measure describes every kind of place used; the second identifies one main type.
Permission, clubs, leases, owned ground and guided hunts all appear in the results. Hunters could name several places across a season, so the all-locations percentages should not be added into a count of unique hunters.
Where they spent the most days
401 hunters answered.
The place where each hunter spent the most days.
Exact survey question
Which was your PRIMARY hunting location type last season?
Every kind of ground they hunted
401 hunters answered.
Hunters could choose more than one answer.
Exact survey question
Where did you hunt waterfowl last season? (Select all that apply)
Cost per day
Lower-frequency hunters report the highest cost per day
The hunter
Five kinds of waterfowl hunter, where you fit, who is stepping back, and how people got into the sport.
The five waterfowl hunters
Five kinds of waterfowl hunter, defined by access and days afield
Two facts only: primary access type and days afield. Spending and everything else were measured afterward and were not used to form the groups.
The season behind the hunter
Frequency and company show how hunters take part
33.4% selected 31–50 or 50+ days afield. This is the high-frequency part of the sample that anchors the spending-concentration story. At the other end, the distribution includes people who held a license but never got out.
58.1% typically hunt with one partner or in a group of three or four. Another 16.2% usually hunt solo. The separate “varies” answer matters: a hunter’s company can change through the season.
How often they got out
401 hunters answered.
A day counts even if no birds were taken, across teal, duck and goose seasons.
Exact survey question
How many total days did you hunt waterfowl last season?
Who they hunt with
401 hunters answered.
Small groups mean 3–4 hunters; large groups mean 5 or more.
Exact survey question
How do you typically hunt?
The Committed Core
Private access · more than 30 days · n=84
High-frequency private-access hunters who account for 36% of reported spending.
They average 48 days afield and $6,486 in season spending. Six in ten own a retriever and two-thirds hunt the Pacific Flyway. More in this group said they hunt more than five years ago than said less, but the difference is too uncertain to call a clear pattern.
The Public-Land Grinder
Public land · more than 30 days · n=50
High-frequency public-land hunters with the lowest reported cost per day in the study.
They average 45 days afield and $3,967 in season spending. Crowding stands out sharply: 76% named it as a top problem. More in this group said they hunt more than five years ago than said less, but the difference is too uncertain to call a clear pattern.
The Access Buyer
Private access · 11 to 30 days · n=91
Private-access hunters spending heavily but getting out about half as often as the Committed Core.
They average 22 days and $4,056 in season spending. Their modeled decline signal is about 32%. That does not mean a third will quit; it means this profile is more likely to resemble respondents who said they are hunting less.
The Steady Public Hunter
Public land · 11 to 30 days · n=77
Mid-frequency public-land hunters averaging about 20 days and $2,595 a season.
More in this group said they hunt more than five years ago than said less, but the difference is too uncertain to call a clear pattern. Their modeled decline signal is about 32%, similar to the Access Buyer despite a very different access profile.
The Fading Participant
10 days or fewer · any access · n=99
Hunters at 10 days or fewer, regardless of access, with the highest cost per day and the clearest self-reported decline.
They average about 6 days and $1,972 in season spending. They still show up in license counts, which is why declining frequency can be easy to miss. Their modeled decline signal is highest at about 56%.
“Our public hunting areas are extremely overcrowded. It's completely ruining waterfowl hunting to the point the average person can't hunt.”
A respondent, on access and crowding
Where do you fit?
Find your kind of waterfowl hunter
Where you hunt and how often: the same two questions used in the study. See the group your hunting pattern falls into, then compare it with another.
Your choices stay in this page. Nothing is stored or sent.
Your segment will appear here.
See how your segment differs
Who is stepping back
The clearest sign of self-reported decline is fewer days afield
Thirty percent of respondents say they hunt less than five years ago. This is what sets them apart.
Participation over five years
More and less are almost level in the overall sample
121 respondents said they hunt more than five years ago, compared with 120 who said less. 151 said about the same, and 9 were not hunting waterfowl five years ago.
That overall balance does not erase differences within the sample. The adjacent model examines what distinguishes people reporting less hunting. These are retrospective self-reports, not observed transitions or forecasts of who will quit.
More days, fewer days, or about the same?
401 hunters answered.
Hunters recalled their own participation. They were not tracked over five years.
Exact survey question
Compared to 5 years ago, are you hunting waterfowl more, less, or about the same?
How hunters got started
For most established hunters in this study, someone opened the door
“I wish the community was more welcoming of new hunters.”
A respondent, on culture
How hunters got started
Most hunters were brought in by somebody
Family introduced 55.9% of respondents, while friends or mentors introduced 28.2%. Together, those two paths account for 84.0%.
Self-taught adults, people coming from other hunting, formal programs and media also appear in the full distribution. Small formal-program and media counts describe this sample, not the effectiveness of recruitment efforts.
How hunters got started
401 hunters answered.
Exact survey question
How did you get into waterfowl hunting?
The field
The four flyways, the gear in the blind, where hunters get information, and what they said in their own words.
The four flyways
Waterfowl hunting looks different across the four flyways
Spending, days afield, access and participation differ by flyway. Small bases are labeled so you can see where to be cautious.
Choose a region on the map or select a flyway below.
Schematic only; flyway boundaries are approximate. Central n=28 and Atlantic n=40 should be read cautiously.
Put two flyways side by side
The birds hunters pursue
Mallards lead a varied target list
Across the full sample, 54.9% included mallards among their top targets. Pintails were selected by 29.4%, while 28.7% chose “whatever flies.” Hunters could select up to three answers.
The choices include both individual species and grouped categories. The result describes what respondents pursued, rather than their harvest mix or the abundance of those birds.
What hunters were chasing
401 hunters answered.
Hunters could choose up to three answers.
Some choices group several species together.
Exact survey question
Which species did you target most? (Select up to 3)
The season’s harvest
Duck and goose totals describe different seasons
For ducks, 26–50 was the most common harvest range, selected by 21.9%. 6.7% reported zero ducks. For geese, the most common range was 1–5 at 27.7%, and 21.9% reported zero.
A zero goose harvest does not establish that someone tried and failed to take geese. Targets, harvest and days afield are separate questions. These totals do not measure skill, success per outing or birds taken per shot.
The duck season, by harvest
401 hunters answered.
These are approximate harvest ranges, not exact bird totals.
Exact survey question
Approximately how many ducks did you harvest last season?
The goose season, by harvest
401 hunters answered.
These are approximate harvest ranges, not exact bird totals.
Exact survey question
Approximately how many geese did you harvest last season?
Gear and brands
What hunters in this study actually shoot, wear and recommend
Shares within this engaged, Western-leaning sample. Not national market share.
Benelli has the widest reported use; about half its users named no other brand
Use share describes all respondents; single-brand use and total season spending describe each brand’s users
Brands used last season, not every gun owned. Single-brand use and spending use each brand’s user base. 87% report primarily using a semi-auto.
How to read this
Hunters could name more than one brand. Use share uses all respondents as its base; single-brand use and spending use only that brand’s users. Those percentages answer different questions.
Why this matters
A brand can be common in the blind without being the only one its owners shoot. These figures describe the brands respondents used; they do not rank shotgun quality or performance.
See the numbers behind this finding
| Brand | Used it, all respondents | Used no other brand, among users | Users’ average season spend | Base |
|---|---|---|---|---|
| Benelli | 35% | 51% | $4,273 | users n=140 |
| Beretta | 25% | 50% | $4,565 | users n=101 |
| Browning | 20% | 37% | $3,648 | users n=81 |
| Winchester | 17% | 53% | $3,404 | users n=68 |
| Remington | 12% | 46% | $2,422 | users n=50 |
Guns and retrievers
Semi-autos dominate. Retriever use is more varied.
87.0% primarily use a semi-automatic, compared with 9.7% using a pump. Over/unders and side-by-sides are smaller parts of this sample. The question asked for one primary action.
50.4% own a retriever and 15.0% hunt over someone else’s dog. Another 17.7% do not hunt with a retriever but would like to. Interest in doing so is not a commitment to buy or train a dog.
What action hunters shoot
401 hunters answered.
The field at a glance
349 of 401 hunters named this as their primary action.
Exact survey question
What type of shotgun do you primarily use for waterfowl?
The retriever beside them
401 hunters answered.
Exact survey question
Do you hunt with a retriever?
How hunters set up
One season can include several ways of hunting
Marsh or wade-in hunting was selected by 45.9% of respondents, followed by pit blinds at 31.9% and permanent blinds at 28.7%. The full list includes banks, fields, boats and timber.
This was a select-all question. The answers describe the methods used by this sample, not mutually exclusive hunter types or a count of hunts in each setup.
How hunters set up
401 hunters answered.
Hunters could choose more than one answer.
Exact survey question
What is your primary hunting method? (Select all that apply)
The gun in the blind
Brand use reaches beyond one gun per hunter
Benelli was selected by 34.9% and Beretta by 25.2%. Browning, Winchester and Remington follow among the most reported brands. The full list includes every offered answer.
Hunters could name several brands used last season. These are use shares within the sample, not sales, ownership of every gun in a collection, or evidence of loyalty.
Shotgun brands used
Shotgun brands used
401 hunters answered.
Hunters could choose more than one answer.
Exact survey question
What shotgun brand(s) did you use last season? (Select all)
What hunters wear
Mixing brands is a visible part of the apparel picture
Sitka was selected by 43.1% and Drake by 29.2%. 156 of 401 respondents, or 38.9%, selected the mix-of-brands option.
That mix answer can coexist with named brands in the same response. It describes reported apparel use, not a quantified pool of customers ready to switch, and it is not a market-share estimate.
What hunters wear
What hunters wear
401 hunters answered.
Hunters could choose more than one answer.
Wearing a mix of brands does not tell us whether someone plans to switch brands.
Exact survey question
What waterfowl clothing/wader brand(s) do you wear? (Select all)
Shotshell choices
Steel is the main choice; others mix by situation
Steel leads at 68.6%. Another 17.7% selected a situational mix, while bismuth and tungsten account for 10.7% and 3.0%.
This question asked for primary shell type. It does not measure shells fired, performance, lethality or a preference at a given price.
The shells hunters choose
401 hunters answered.
Exact survey question
What type of shotshells do you primarily shoot for waterfowl?
What hunters recommend
Named recommendations need their own denominator
There were 200 nonblank answers. One literal test entry was excluded, leaving 199 substantive answers: 176 named a brand or retailer, 15 gave no specific recommendation, and eight gave general advice. Every brand percentage uses the same 199-answer base.
Sitka was mentioned in 47 answers, or 23.6%. The answer box showed a Sitka example, so this is not an unaided brand-awareness ranking. Answers could name several brands, and no-brand answers remain in the denominator.
The brands hunters volunteered
The brands hunters volunteered
199 hunters answered; 201 skipped this question; 1 test entry excluded.
One answer can mention several brands.
All brands use the same 199-answer base, including answers with no specific brand. The answer box showed Sitka as an example, so this was not an unprompted brand-awareness test.
Exact survey question
Is there one brand you’d recommend to every waterfowl hunter? (Optional)
39% selected the mix-of-brands apparel option
Share of respondents wearing each brand; respondents could name more than one
A larger group than the wearer base of any individual apparel brand in this sample except Sitka.
Multiple brands could be selected. The mix answer describes reported apparel use; it does not measure switching intent or market share.
How to read this
A hunter can wear several brands. The mix-of-brands result describes a mix-of-brands answer selected alongside any named brands; the survey did not measure loyalty directly.
Why this matters
The gear hunters put together often crosses brand lines. Wearing a brand, selecting the mix answer and recommending a brand are different things. The supporting data keeps those measures separate.
See the numbers behind this finding
| Brand | Wear it, all respondents | Wear no other brand, among wearers | Wearers’ average season spend | Base |
|---|---|---|---|---|
| Sitka | 43% | 36% | $4,975 | wearers n=173 |
| Drake | 29% | 15% | $3,749 | wearers n=117 |
| Banded / Avery | 13% | 6% | $4,709 | wearers n=52 |
| Mossy Oak | 12% | 6% | $3,637 | wearers n=49 |
| KUIU | 10% | 13% | $4,795 | wearers n=40 |
| Chêne | 9% | 5% | $5,555 | wearers n=37 |
Of 199 substantive answers, 47 (23.6%) mentioned Sitka. All brands use that same base, including no-brand and general-advice answers. The answer box showed a Sitka example, so these mentions are not an unaided awareness ranking. Chêne and KUIU wearer comparisons have small bases.
Hunters using bismuth and tungsten report higher total season spending
Shot type used, and that group’s average total season spend across all categories
Total season spending, not shell spending. Tungsten n=12, so treat that estimate as directional. Retriever owners n=202.
How to read this
The dollar figure is each group's total season spending across all categories, not its ammunition bill. Tungsten rests on n=12, so read that estimate cautiously.
Why this matters
Steel is the most commonly reported load in this sample. Bismuth and tungsten users reported higher overall season spending, but this comparison does not explain why or test how the shells perform.
See the numbers behind this finding
| Shot type | Share of hunters | Average total season spend | Base |
|---|---|---|---|
| Steel | 69% | $3,538 | n=275 |
| Mix, situational | 18% | $3,838 | n=71 |
| Bismuth | 11% | $4,624 | n=43 |
| Tungsten | 3% | $5,246 | n=12 |
How these numbers were calculated
Tungsten is directional due to small base.
Where hunters get information
Where hunters your age get their information
Younger hunters lean heavily digital. Older hunters still use print.
Share of each age band using each channel
Compare all age groups
Hunters 18–24
Hunters 25–34
Hunters 35–44
Hunters 45–54
Hunters 55–64
Hunters 65+
Print was used by 71% of respondents 65 and up and 6% of those 18 to 24. Instagram runs the other way: 88% of the youngest band, 9% of the oldest.
Channel use, not effectiveness. The survey did not measure advertising performance.
How to read this
Choose an age group to see its leading sources, then open the full table to compare every channel. These answers describe use, not trust, influence or advertising effectiveness.
Why this matters
The places you get hunting information may look very different from those another generation uses. Print remains part of the picture even as younger respondents lean heavily on digital sources.
See the numbers behind this finding
| Channel | 18–24 | 25–34 | 35–44 | 45–54 | 55–64 | 65+ |
|---|---|---|---|---|---|---|
| YouTube | 94% | 75% | 71% | 54% | 49% | 41% |
| 88% | 80% | 52% | 37% | 25% | 9% | |
| Facebook groups | 65% | 68% | 68% | 65% | 60% | 41% |
| Print magazines | 6% | 25% | 37% | 35% | 45% | 71% |
| TikTok | 41% | 36% | 14% | 19% | 8% | 1% |
| Podcasts | 24% | 47% | 38% | 39% | 21% | 13% |
| Hunting apps | 53% | 49% | 32% | 37% | 31% | 19% |
Age-band bases: 18–24 n=17; 25–34 n=81; 35–44 n=65; 45–54 n=54; 55–64 n=87; 65+ n=93. Read small groups carefully.
| Channel | Share using it |
|---|---|
| YouTube | 59% |
| Facebook groups | 59% |
| Print magazines | 42% |
| 42% | |
| Hunting apps | 34% |
| Podcasts | 30% |
| Forums | 26% |
| Brand sites | 20% |
59% belong to Ducks Unlimited; 27% belong to no conservation organization. Members average $3,957 a season against $3,222 for non-members, a gap too close to call.
Where hunters get information
There is no single channel for every hunter
Facebook groups and YouTube were selected by 59.1% and 58.9%. Print was used by 42.4%, and hunting apps 33.9%. The complete list includes people who do not consume hunting content.
The age comparison shows why a single overall ranking can miss the way different hunters get information. These are reported-use answers, not advertising reach, attention, conversion or effectiveness.
Where hunters get information
Where hunters get information
401 hunters answered.
Hunters could choose more than one answer.
Three hunters selected both no content and a named source. Their answers are kept as given. Use does not measure advertising results.
Exact survey question
How do you consume waterfowl hunting content? (Select all)
Conservation membership
Membership takes more than one form
Ducks Unlimited was selected by 58.9%, Delta Waterfowl by 34.2%, and a state waterfowl organization by 29.4%. 27.2% selected no current membership.
Hunters could select several organizations. The state-organization choice includes California Waterfowl as an example, and should not be read as California Waterfowl membership alone.
Conservation membership
Conservation membership
401 hunters answered.
Hunters could choose more than one answer.
One hunter selected both no membership and an organization. The chart keeps both selections; spending comparisons count that hunter with members.
Exact survey question
Are you a member of any waterfowl conservation organization?
In their own words
What hunters wrote when we left the question open
We coded 271 open-ended comments by theme and use selected quotes to show what those concerns sound like in hunters’ own words.
Water and habitat
“Water in the Klamath basin refuge system. No birds here with no water during season.”
“Obviously it all starts with habitat being #1. That said, less pressure and disturbance.”
Access and crowding
“More public land access to spread hunters out.”
“Our public hunting areas are extremely overcrowded. It's completely ruining waterfowl hunting to the point the average person can't hunt.”
Birds and migration
“Better migration of puddle ducks. We get calendar ducks, then it's a wait for hell to freeze over for any noticeable push.”
“Change dates of season to reflect later migration.”
Cost
“More affordable ways to access other flyways.”
“Cheaper prices, more access, more friends that hunt.”
Culture
“I wish the community was more welcoming of new hunters.”
“Less social media posted by hunters with less location information, whether direct or indirect.”
Some respondents wrote, unprompted, that newcomers are not made welcome. A theme worth watching, not a quantified finding.
The future
What the evidence is strongest on, and the baselines Volume II will restate.
What we know. What we’re watching.
What we know, and what we’ll watch in 2027
What we’re most confident about
- Spending is concentratedAbout one-third of respondents, 49% of reported spending.Observed
- Bird numbers are strongly associated with a good seasonThe strongest factor in the model, and it held on harvest counts alone.Strong modeled relationship
- Access is strongly associated with recommending the sportThe strongest factor in that model; bird numbers did not register.Strong modeled relationship
- Days afield is strongly associated with self-reported declineRoughly, ten more reported days cuts the modeled odds by about half, and the relationship held when we tested it another way.Strong modeled relationship
- Cost per day differs sharply by frequency$334 at 10 days or fewer against $88 for a Public-Land Grinder. Arithmetic, not a model.Observed
What we’ll test again in 2027
- Do these patterns replicate?
- Does the sample become less Western?
- Does the Central decline persist?
- Does apparel stay this fragmented?
- Are recruitment paths changing for newer hunters?
- Do the segment shares move?
- Does the recommendation gap hold?
2026 baselines Baselines, not forecasts
- Days afield25% at 10 or fewer
- Participation momentum30% report hunting less
- Recommendation gap77% vs 47%
- Season satisfaction47% rated good
- Bird-number sentiment31% saw good numbers
- Access adequacy57%
- Access spending$1,002 average; 34% paying
- Cost per day$334 vs $88
- Spending concentration49% from the top third
- Access Buyer decline signalabout 32%
- Fading Participant share25%
- Central Flyway participation−32 per 100, n=28
- Multi-brand apparel share39%
- Introduced by another hunter84%
Methodology
How this study was done
Cite or save the report
Share a finding, copy the citation, or save a readable copy of the report.
Hartwell, Casey. The State of Waterfowl Hunting 2026. Hunt Bums Annual Research, Volume I. Version 3.0, September 2026.
Version 3.0 · September 2026 · Public web edition
Who created and funded it
Created and funded solely by Hunt Bums. Participants were offered no compensation.
Who responded
401 waterfowl hunters in 39 states and all four flyways.
When
March to August 2026, through the Hunt Bums website, newsletter, blog, social channels and partner audiences.
What the sample represents
Engaged, serious hunters who chose to answer. It leans West and toward the committed core of the sport.
What it does not represent
Every waterfowl hunter. It is a self-selected, non-probability sample and results are unweighted.
How spending was estimated
Ten categories collected as ranges and converted to midpoints, so dollars are approximate. Median season total about $2,703; mean about $3,759.
How segments were created
Two variables only: primary access type and days afield. Spending was measured afterward.
How the models work
We used separate statistical models for season rating, recommendation, and reporting that someone hunts less. The decline signal is the model’s estimate for that last outcome; it is not a forecast.
What the labels mean
Observed: Straight from survey responses. No statistical model needed.
Strong modeled relationship: A clear relationship in the model that remained important when we tested it another way.
Directional: A pattern worth noticing, but not strong enough for a firm conclusion.
Too close to call: The difference is too uncertain for us to call it a clear pattern.
Hypothesis: A reasonable idea to test next, not a measured result.
Explore full methodology
Bases. Income ranges n=344 (49 preferred not to say; eight skipped); open comment n=271; brand recommendation n=199 substantive answers (201 blank, one test entry excluded). Brand mentions use that same base across categories; 176 answers named brands or retailers, 15 gave no specific recommendation, and eight gave general advice. The answer box included a Sitka example, so the ranking is not unaided brand awareness. Age bands: 18–24 n=17, 25–34 n=81, 35–44 n=65, 45–54 n=54, 55–64 n=87, 65+ n=93. Flyways: Pacific 223, Mississippi 110, Atlantic 40, Central 28. Segments: Committed Core 84, Public-Land Grinder 50, Access Buyer 91, Steady Public Hunter 77, Fading Participant 99. Satisfaction percentages use each statement’s nonblank answers. Whole-number agree, neutral and disagree shares, and one-decimal five-category distributions, use largest-remainder display rounding to total 100%. Counts remain unchanged.
Spending. N/A contributes zero to the estimated season total and remains distinct from an observed zero in the distributions. Closed dollar ranges use arithmetic midpoints; positive-range respondents form the payer base. Day ranges use midpoints, with 60 for the 50+ band. Cost per day divides the group’s total estimated spending by its total estimated days. Open-ended top dollar ranges were valued at 1.4 times the range floor as a conservative right-tail assumption. Sensitivity tests at 1.2 and 1.6 did not materially change any headline conclusion.
Access definition. Private club, lease, own property, guided, or free landowner permission counts as private-land access for segmentation; public WMA, refuge and other public ground counts as public. Permission hunters group with private access but report spending close to public-ground hunters.
Models. Season rating (n=377, adjusted R² 0.49) and recommendation (n=376, adjusted R² 0.28) were each regressed on perceived bird numbers, access, crowding, cost, regulations, days afield, private-land use and total spend, then re-run on hard counts only (ducks harvested, days, dollars). In the season model bird numbers is about two and a half times the next factor. In the recommendation model access leads and bird numbers does not reach significance; cost and days afield carry signs opposite to expectation and are marked rather than read as findings.
Decline model. Logistic, n=382, on days afield, age, satisfaction, crowding and cost. Days afield: odds ratio 0.94 per day, 0.54 per ten days. Satisfaction is also significant but far smaller; age is marginal; crowding and cost are not distinguishable from zero. Re-run with attitudes replaced by hard counts, days afield held at 0.63 per ten days. Bands use fixed cut points on the fitted likelihood on the 382 respondents the model scores. Their spending and day summaries retain the original fitted-analysis coding; they are separate from the reconciled descriptive cost estimates and do not represent a new model fit.
Open comments. 271 verbatim comments in a single open box that named no themes, coded during analysis; a comment could carry more than one theme.
Limits. Pacific hunters are overrepresented and reported better seasons than other flyways, so overall satisfaction may read higher than a nationally balanced sample would; we cannot estimate the size of that effect. Central and Atlantic bases are small. This is a first volume with no trend line; comparisons to five years ago are self-reported.
Question wording and additional detail on request at contact@huntbums.com.
About Hunt Bums Annual Research
Hunt Bums is a hunting media platform founded in 2020. This is the first volume of an annual study of waterfowl hunting, conceived, fielded, analyzed and published by Hunt Bums with no brand funding, no sponsored questions and no early access for anyone.
Created and funded solely by Hunt Bums. Participants were offered no compensation.
Research design and analysis: Casey Hartwell, founder of Hunt Bums and principal of Zephyr Haus, a brand strategy and insights consultancy. No Zephyr Haus client was involved in this study or saw it before publication.
For brands, conservation groups and organizations
Hunt Bums publishes a separate edition organized for category and research teams, and takes on custom analysis of this dataset through Zephyr Haus.
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