Hunt Bums Annual Research · Volume I

The State of
Waterfowl Hunting 2026

Hunters don’t always quit all at once.
Some simply start going less.

49%of reported spending comes from roughly one‑third of respondents
$2,703median season spend
77%would recommend waterfowl hunting to a friend

401 waterfowl hunters · 39 states · all four flyways · March to August 2026

Created and funded solely by Hunt Bums. Participants were offered no compensation.

Start where it matters to you

Your season. The bigger picture.

Read the main findings, see where your hunting fits, or look closer at your flyway.

A picture of 401 hunters who chose to take part. A starting point for the conversation, not a national headcount. Meet the sample →

Find a questionGo straight to the detail.Miles driven, shotgun actions, season costs and more.

Every survey question has a place in this guide. “Full distribution” shows every answer category. “Coded results” reports the two open-ended questions with their coding bases.

State of the hunter

How waterfowl hunters rated their season

Six measures from this year’s respondents. Volume II asks the same questions in 2027.

Experience47%rated the season good
Goodwill77%would recommend the sport
Conditions31%saw good numbers of birds
Access57%had adequate access to quality areas
Pressure47%named crowding as a top challenge
Affordability41%say cost is becoming a barrier

Unless otherwise noted, findings on this page come from the Hunt Bums State of Waterfowl Hunting Survey, fielded March–August 2026. Bases and caveats are shown where they matter.

The hunters behind the findings

An experienced, older sample shapes this report

61.1% have hunted waterfowl for at least 21 seasons. Hunters age 55 or older account for 44.9% of the sample. These findings carry the perspective of people with many seasons behind them.

Among the 398 people who answered the optional gender question, 384 selected male and 14 selected female. 3 skipped it. Small groups should be read descriptively; this sample cannot stand in for every kind of waterfowl hunter.

Observed · Experience at the time of the survey

Years in the marsh

401 hunters answered.

  1. This was my first season0.7% 3 hunters
  2. 2–5 seasons9.2% 37 hunters
  3. 6–10 seasons9.2% 37 hunters
  4. 11–20 seasons19.7% 79 hunters
  5. 21+ seasons61.1% 245 hunters
Exact survey question

How many seasons have you been waterfowl hunting?

Observed · At the time of the survey

Age of respondents

401 hunters answered.

  1. Under 181.0% 4 hunters
  2. 18–244.2% 17 hunters
  3. 25–3420.2% 81 hunters
  4. 35–4416.2% 65 hunters
  5. 45–5413.5% 54 hunters
  6. 55–6421.7% 87 hunters
  7. 65+23.2% 93 hunters
Exact survey question

What is your age?

Observed · At the time of the survey

Gender

398 hunters answered; 3 skipped this question.

  1. Male96.5% 384 hunters
  2. Female3.5% 14 hunters
  3. Prefer not to say0.0% 0 hunters
Exact survey question

Gender (Optional)

The hunters behind the findings

Where respondents hunt matters to the story

California alone accounts for 35.4% of respondents. The full state and province distribution below makes the geographic tilt visible before the report compares seasons, access and spending.

Each person named one primary state or province. The questionnaire split four western states into east and west to assign flyways; this state chart combines those answers. Small counts describe participation in this survey, not the size of a state’s hunting population.

Where respondents primarily hunted
Observed · 2025–26 waterfowl season

States and provinces where hunters spent the most time

401 hunters answered.

  1. California35.4% 142 hunters
  2. Oregon7.0% 28 hunters
  3. Washington4.7% 19 hunters
  4. Maryland3.5% 14 hunters
  5. Utah3.5% 14 hunters
  6. Illinois3.2% 13 hunters
  7. Tennessee3.2% 13 hunters
  8. Arkansas3.0% 12 hunters
  9. Missouri3.0% 12 hunters
  10. Iowa2.5% 10 hunters
  11. Louisiana2.2% 9 hunters
  12. Minnesota2.2% 9 hunters
  13. Ohio2.2% 9 hunters
  14. Idaho1.7% 7 hunters
  15. Wisconsin1.7% 7 hunters
  16. Colorado1.5% 6 hunters
  17. Kansas1.5% 6 hunters
  18. Pennsylvania1.5% 6 hunters
  19. Florida1.2% 5 hunters
  20. Alabama1.0% 4 hunters
  21. Michigan1.0% 4 hunters
  22. Montana1.0% 4 hunters
  23. Nevada1.0% 4 hunters
  24. North Dakota1.0% 4 hunters
  25. Texas1.0% 4 hunters
  26. Indiana0.7% 3 hunters
  27. North Carolina0.7% 3 hunters
  28. Oklahoma0.7% 3 hunters
  29. Saskatchewan0.7% 3 hunters
  30. Virginia0.7% 3 hunters
  31. Alberta0.5% 2 hunters
  32. Delaware0.5% 2 hunters
  33. Georgia0.5% 2 hunters
  34. Kentucky0.5% 2 hunters
  35. Nebraska0.5% 2 hunters
  36. New Hampshire0.5% 2 hunters
  37. New York0.5% 2 hunters
  38. Ontario0.5% 2 hunters
  39. South Dakota0.5% 2 hunters
  40. Mississippi0.2% 1 hunters
  41. New Mexico0.2% 1 hunters
  42. South Carolina0.2% 1 hunters

39 US states and 3 Canadian provinces are represented. East/west answers for Colorado, Montana, New Mexico and Wyoming are combined. These counts describe this survey, not local hunting populations.

No respondents selected: Alaska, Arizona, British Columbia, Connecticut, Maine, Manitoba, Massachusetts, New Brunswick, New Jersey, Nova Scotia, Prince Edward Island, Quebec, Rhode Island, Vermont, West Virginia, Wyoming.

Exact survey question

What state or province do you primarily hunt waterfowl in?

The hunters behind the findings

Income covers a wide range

Of 393 answers, 344 selected an income range and 49 preferred not to say. 8 skipped the question. The distribution shows every answer, including the choice to keep income private.

The survey reached hunters across income bands. Household income is separate from what someone spent on waterfowl hunting, and this distribution cannot establish affordability for any individual.

Observed · At time of survey

Household income

393 hunters answered; 8 skipped this question.

  1. Under $50K5.6% 22 hunters
  2. $50K–$75K10.4% 41 hunters
  3. $75K–$100K15.3% 60 hunters
  4. $100K–$150K19.3% 76 hunters
  5. $150K–$200K16.8% 66 hunters
  6. $200K+20.1% 79 hunters
  7. Prefer not to say12.5% 49 hunters

49 chose not to disclose income. Comparisons by income use the 344 who gave a range.

Exact survey question

Household income range (Optional)

What hunters want fixed

Hunters point to birds, access and crowding

When hunters chose from a list, birds and crowding led. When they could say anything, access and habitat rose to the top.

Asked to pick up to three challenges

Fewer birds than past years57%
Crowding and hunting pressure47%
Finding quality public areas40%
Cost of access27%
Cost of gear and ammo26%
Limited time23%

Structured question; respondents chose up to three, so shares exceed 100%.

Raised on their own, in an open box

Access and public land24%
Water and habitat20%
Bird numbers and migration14%
Regulations and season timing13%
Crowding and pressure10%
Limited time7%
Cost and affordability7%

Share of 271 coded comments; a comment could carry more than one theme.

That difference matters. Asked directly, hunters pointed first to fewer birds and crowding. Given an open box, they talked most about access, public land, water and habitat. Cost still matters, but the bigger story is opportunity: finding birds and having a worthwhile place to hunt them.

Five things

Five things this survey says about waterfowl hunting

Start here. The rest of the report shows the evidence behind each finding.

  1. 01

    Hunters can step back without disappearing from the count

    Hunters who said they hunt less than five years ago reported far fewer days afield. Current attitudes distinguished these hunters less clearly. A hunter can still buy a license and count as active while hunting far fewer days.

    Days afield is the strongest marker of self-reported decline →
  2. 02

    Birds still make the season

    Nothing we measured was more closely tied to a good season than seeing good numbers of birds. In the model, bird numbers mattered about two and a half times more than the next factor. Only 31% saw good numbers.

    31% saw good numbers of birds →
  3. 03

    Access is closely tied to whether hunters recommend the sport

    Access, not bird numbers, was the factor most strongly tied to whether hunters would recommend the sport. What makes a season good and what makes the sport easy to recommend are not the same thing.

    57% had adequate access →
  4. 04

    Waterfowl hunting is expensive in ways gear alone does not explain

    Club dues and leases average $1,002 per respondent, more than ammunition, clothing, decoys and calls combined. Only 34% pay for access; among them it averages $2,933.

    $1,002 average access spend →
  5. 05

    Waterfowl hunting has historically spread hunter to hunter

    84% of respondents were introduced by family, a friend, or a mentor. Most started more than twenty years ago, so this is the sport’s history more than its present.

    84% introduced by another hunter →
I

The season

How the year went, and the two factors most strongly tied to season satisfaction and whether hunters would recommend the sport.

The season hunters had

A rough season didn’t erase hunters’ belief in the sport

Exhibit 2 Observed

Bird numbers were the clearest sore spot: only 31% said they saw good numbers

Every answer is shown: agree, neutral and disagree

  1. I had a good season overall399 hunters answered
  2. I had adequate access to quality areas400 hunters answered
  3. Crowding on public land was a problem385 hunters answered
  4. I saw good numbers of birds397 hunters answered
  5. Regulations were reasonable397 hunters answered
  6. Cost is becoming a barrier397 hunters answered
  7. I would recommend the sport to a friend397 hunters answered

Bird numbers drew the clearest disagreement: 44% disagreed, 25% were neutral and 31% agreed.

Each row shows 100% of valid answers. Missing answers are listed with the full question below.

How to read this

Each row is the whole answer. Green shows agreement, sage shows neutral answers, and rust shows disagreement. Read problem statements such as cost and crowding literally: agreement means hunters felt that problem.

Why this matters

Hunters can believe in the sport while struggling with the conditions that make a season worthwhile. Bird numbers, access and affordability tell different parts of that experience.

See the numbers behind this finding
Every season statement, rated
Statement Agree Neutral Disagree Hunters answering
Good season overall 47% 20.0% 33% 399
Adequate access to quality areas 57% 23.0% 20% 400
Crowding on public land was a problem 33% 34.0% 33% 385
Saw good numbers of birds 31% 25.0% 44% 397
Regulations were reasonable 56% 21.0% 23% 397
Cost is becoming a barrier 41% 33.0% 26% 397
Would recommend sport 77% 12.0% 11% 397
How these numbers were calculated

Agree includes Agree and Strongly agree. Percentages use hunters who answered that statement.

Respondents earning $75,000 to $100,000 reported the lowest season rating of any income band (2.8 of 5), the weakest bird sentiment and the largest negative more-vs.-less balance. We do not know why this group stands out, so treat it as a question for Volume II rather than a conclusion. Directional; n=60.

“Better migration of puddle ducks. We get calendar ducks, then it's a wait for hell to freeze over for any noticeable push.”

A respondent, on birds and migration

How the season felt

Access, crowding and birds tell different stories

56.8% agreed that they had adequate access to quality hunting areas. For bird numbers, 43.8% disagreed that they saw good numbers, compared with 31.0% who agreed. Access to a place and the birds seen there are distinct parts of the season.

Crowding drew almost evenly split answers: 33.2% disagreed, 33.8% were neutral and 33.0% agreed. Neutral answers are a substantial part of the picture. These are separate question totals, not a cross-tab of individual hunters.

I had adequate access to quality hunting areas
Observed · 2025–26 waterfowl season

I had adequate access to quality hunting areas

400 hunters answered; 1 skipped this question.

  1. Strongly disagree7.8% 31 hunters
  2. Disagree12.8% 51 hunters
  3. Neutral22.7% 91 hunters
  4. Agree41.5% 166 hunters
  5. Strongly agree15.2% 61 hunters
Exact survey question

Rate your agreement with each statement about last season: I had adequate access to quality hunting areas

Crowding on public land was a problem for me
Observed · 2025–26 waterfowl season

Crowding on public land was a problem for me

385 hunters answered; 16 skipped this question.

  1. Strongly disagree12.5% 48 hunters
  2. Disagree20.8% 80 hunters
  3. Neutral33.8% 130 hunters
  4. Agree20.2% 78 hunters
  5. Strongly agree12.7% 49 hunters
Exact survey question

Rate your agreement with each statement about last season: Crowding on public land was a problem for me

I saw good numbers of birds in my area
Observed · 2025–26 waterfowl season

I saw good numbers of birds in my area

397 hunters answered; 4 skipped this question.

  1. Strongly disagree17.4% 69 hunters
  2. Disagree26.4% 105 hunters
  3. Neutral25.2% 100 hunters
  4. Agree23.4% 93 hunters
  5. Strongly agree7.6% 30 hunters
Exact survey question

Rate your agreement with each statement about last season: I saw good numbers of birds in my area

How the season felt

Reasonable rules can coexist with cost pressure

56.2% agreed that regulations were reasonable. On cost, 40.6% agreed it was becoming a barrier, while 33.0% were neutral. These answers describe the sample’s views on two different questions.

Cost pressure is visible even though it is not universal. The spending chapter shows the ranges behind the season’s bills; the survey does not establish what any particular price increase would do to participation.

Regulations (dates, bag limits) were reasonable
Observed · 2025–26 waterfowl season

Regulations (dates, bag limits) were reasonable

397 hunters answered; 4 skipped this question.

  1. Strongly disagree9.3% 37 hunters
  2. Disagree13.3% 53 hunters
  3. Neutral21.2% 84 hunters
  4. Agree39.3% 156 hunters
  5. Strongly agree16.9% 67 hunters
Exact survey question

Rate your agreement with each statement about last season: Regulations (dates, bag limits) were reasonable

The cost of waterfowl hunting is becoming a barrier
Observed · 2025–26 waterfowl season

The cost of waterfowl hunting is becoming a barrier

397 hunters answered; 4 skipped this question.

  1. Strongly disagree9.8% 39 hunters
  2. Disagree16.6% 66 hunters
  3. Neutral33.0% 131 hunters
  4. Agree26.5% 105 hunters
  5. Strongly agree14.1% 56 hunters
Exact survey question

Rate your agreement with each statement about last season: The cost of waterfowl hunting is becoming a barrier

The recommendation gap

A difficult season can still belong to a sport worth sharing

187 of 399 respondents agreed they had a good season. 304 of 397 would recommend waterfowl hunting to a friend. Those are 47% and 77% on answered-question bases.

The gap compares two measures across the sample. It does not show that every dissatisfied hunter recommended the sport, or establish why anyone did so. It shows that views of one season and willingness to share the sport are different things.

The season overall
Observed · 2025–26 waterfowl season

The season overall

399 hunters answered; 2 skipped this question.

  1. Strongly disagree13.3% 53 hunters
  2. Disagree20.1% 80 hunters
  3. Neutral19.8% 79 hunters
  4. Agree33.8% 135 hunters
  5. Strongly agree13.0% 52 hunters
Exact survey question

Overall, I had a good waterfowl season

Recommending the sport
Observed · 2025–26 waterfowl season

Recommending the sport

397 hunters answered; 4 skipped this question.

  1. Strongly disagree6.8% 27 hunters
  2. Disagree4.3% 17 hunters
  3. Neutral12.3% 49 hunters
  4. Agree27.0% 107 hunters
  5. Strongly agree49.6% 197 hunters
Exact survey question

I’d recommend waterfowl hunting to a friend

What gets in the way

Birds, pressure and a place to hunt lead the list

Fewer birds were selected by 56.6%, crowding by 46.6%, and finding quality public areas by 39.9%. Respondents could choose up to three challenges.

The remaining answers matter too: access costs, equipment costs, limited time, travel, physical limitations, partners, regulations and mentorship. These selections can overlap within the same hunter.

What gets in the way
Observed · 2025–26 waterfowl season

What gets in the way

401 hunters answered.

  1. Fewer birds in my area than past years56.6% 227 hunters
  2. Crowding / hunting pressure46.6% 187 hunters
  3. Finding quality public hunting areas39.9% 160 hunters
  4. Cost of access (leases, clubs, guides)26.9% 108 hunters
  5. Cost of gear, ammo, and equipment25.9% 104 hunters
  6. Limited time / scheduling conflicts22.7% 91 hunters
  7. Travel distance to huntable areas15.0% 60 hunters
  8. Physical limitations11.2% 45 hunters
  9. Finding hunting partners7.5% 30 hunters
  10. Complex or confusing regulations4.5% 18 hunters
  11. Getting started: lack of mentorship1.5% 6 hunters

Hunters could choose up to three answers.

Exact survey question

What are your biggest challenges as a waterfowl hunter? (Pick up to 3)

Birds and access

Birds and access tell two different stories

The season

Birds

Nothing we measured was more closely tied to a good season than seeing good numbers of birds. In the model, bird numbers were about 2.5 times more strongly associated with season rating than the next factor.

The invitation

Access

Access mattered most when hunters were deciding whether they’d recommend waterfowl hunting to someone else. Bird numbers did not stand out in that model.

Exhibit 3 Strong modeled relationship

Bird numbers mattered most for season satisfaction. Access mattered most for recommendation.

Relative strength of each factor in two separate models. Three dots is the strongest link; blank means not distinguishable from zero.

Relative strength of each factor as a predictor of season rating and of recommending the sport PREDICTED THE SEASON RATING PREDICTED RECOMMENDING THE SPORT Saw good numbers of birds no clear link Had access to good water Cost felt like a barrier no clear link opposite direction Regulations felt reasonable no clear link Crowding was a problem no clear link Days afield opposite direction Hunted private land no clear link no clear link Total amount spent no clear link no clear link Filled dots show relative standardized effect; three is the strongest in that model. Rust marks a coefficient running opposite to the expected direction, not read as a finding.

Predicted a good season

  • Saw good numbers of birds
  • Had access to good water
  • Days afield

Predicted recommending the sport

  • Had access to good water
  • Cost felt like a barrier opposite direction
  • Regulations felt reasonable
  • Crowding was a problem
  • Days afield opposite direction

Model bases: season rating n=377; recommendation n=376. Rust marks results running opposite the expected direction; those are shown for transparency and not interpreted as findings.

How to read this

Read each model separately. More dots mean a stronger association with that outcome. Rust marks results running opposite the expected direction; those are shown for transparency, not treated as findings.

Why this matters

A hunter can have a decent season and still hesitate to invite someone into a sport that feels hard to access. A better season and a sport people can readily enter are different challenges.

See the numbers behind this finding
Season rating model: published coefficients
Factor Standardized coefficient Base Interpretation
Bird numbers 0.53 n=377 Strongest standardized coefficient
Access 0.21 n=377 Second strongest
Days afield 0.14 n=377 Third strongest
Recommendation model: published coefficients
Factor Standardized coefficient Base Interpretation
Access 0.34 n=376 Strongest standardized coefficient
Bird numbers 0.09 n=376 p=.08; not interpreted as clear
Cost 0.24 n=376 Opposite expected direction; not interpreted
Days afield -0.13 n=376 Opposite expected direction; not interpreted

These are model associations, not causal effects. Coefficients summarize the strength and direction of each relationship; they are not percentages. Only coefficients included in the public dataset are listed here.

“Water in the Klamath basin refuge system. No birds here with no water during season.”

A respondent, on water and habitat
II

The economics

What waterfowl hunting costs, who carries the spending, and why the sport can feel expensive without new gear.

Where the money is

A third of respondents account for nearly half of reported spending

Age and spending

Hunters 45 to 64 report the highest season spending; only the 65+ decline is clear

Exhibit 5 Directional

Hunters 55 and older account for about 43% of spending; only the 65+ decline is clear

Share of reported spending, average season spend and self-reported change in hunting frequency by age band

Age band by share of spending, average season spend, and self-reported participation trajectory AGE SHARE OF SPENDING AVG SPEND HUNTING MORE VS LESS (PER 100) 18–24 n=17 3.4% $3,045 +53 25–34 n=81 20.3% $3,773 +9 35–44 n=65 16.5% $3,821 -3 45–54 n=54 16.1% $4,507 +15 55–64 n=87 23.3% $4,037 -2 65+ n=93 19.3% $3,123 -24 grey = too close to call
18–24 3.4% of spending $3,045 average
25–34 20.3% of spending $3,773 average
35–44 16.5% of spending $3,821 average
45–54 16.1% of spending $4,507 average
55–64 23.3% of spending $4,037 average
65+ 19.3% of spending $3,123 average

Only the 65+ group shows a clear decline. The other age-group differences are too uncertain to call.

Age bases range from n=17 to n=93. Only the 65+ participation decline is clear; the other age patterns are too uncertain to call.

How to read this

The participation balance compares how many said they hunt more with how many said they hunt less. Grey results are too uncertain to call; spending share and average spending are separate measures.

Why this matters

Today's highest-spending age groups show where spending sits this season. They do not tell us what a younger hunter will spend over a lifetime, or whether today's spending pattern will persist.

See the numbers behind this finding
Spending and reported hunting change by age
Age Share of spending Average season spend Net more vs less, per 100 hunters Base
18–24 3.4% $3,045 +53 n=17
25–34 20.3% $3,773 +9 n=81
35–44 16.5% $3,821 −3 n=65
45–54 16.1% $4,507 +15 n=54
55–64 23.3% $4,037 −2 n=87
65+ 19.3% $3,123 −24 n=93
How these numbers were calculated

Only 65+ is clear; other age trajectories are too close to call.

Access economics

Access was the biggest spending category hunters reported

$1,002average access spend across all respondents
34%pay for access at all
$2,933average among those who pay

“More affordable ways to access other flyways.”

A respondent, on cost

What a season costs

Licenses and shells put money into the season

The most common license, stamp and permit range was $101–$200, selected by 32.4% of respondents. For ammunition, $251–$500 was the largest category at 31.2%.

The full distributions show the spread behind the averages. Each range describes reported season spending, rather than the price of a particular license or box of shells.

Licenses, stamps & permits
Observed · 2025–26 waterfowl season

Licenses, stamps & permits

401 hunters answered.

  1. N/A2.7% 11 hunters
  2. $00.5% 2 hunters
  3. $1–$5012.7% 51 hunters
  4. $51–$10027.7% 111 hunters
  5. $101–$20032.4% 130 hunters
  6. $200+23.9% 96 hunters
Exact survey question

Approximately how much did you spend last season in this category? Licenses, stamps & permits

Ammunition
Observed · 2025–26 waterfowl season

Ammunition

401 hunters answered.

  1. N/A3.5% 14 hunters
  2. $03.2% 13 hunters
  3. $1–$10015.7% 63 hunters
  4. $101–$25029.2% 117 hunters
  5. $251–$50031.2% 125 hunters
  6. $500+17.2% 69 hunters
Exact survey question

Approximately how much did you spend last season in this category? Ammunition

What a season costs

Decoys and calls have different spending patterns

Decoy spending was spread across several bands: 19.0% selected $1–$100 and 19.5% selected $101–$250. Calls were different: 31.2% reported $0, while 6.2% selected $300+.

A zero-spend season does not show whether a hunter already owned the gear. N/A is shown separately wherever the survey offered it as a separate choice.

Decoys & rigging
Observed · 2025–26 waterfowl season

Decoys & rigging

401 hunters answered.

  1. N/A13.0% 52 hunters
  2. $017.0% 68 hunters
  3. $1–$10019.0% 76 hunters
  4. $101–$25019.5% 78 hunters
  5. $251–$50016.7% 67 hunters
  6. $501–$10008.0% 32 hunters
  7. $1000+7.0% 28 hunters
Exact survey question

Approximately how much did you spend last season in this category? Decoys & rigging

Calls & accessories
Observed · 2025–26 waterfowl season

Calls & accessories

401 hunters answered.

  1. N/A17.0% 68 hunters
  2. $031.2% 125 hunters
  3. $1–$5015.0% 60 hunters
  4. $51–$15017.0% 68 hunters
  5. $151–$30013.7% 55 hunters
  6. $300+6.2% 25 hunters
Exact survey question

Approximately how much did you spend last season in this category? Calls & accessories

What a season costs

Apparel spending reaches across the middle ranges

Clothing and wader spending was nearly even in the $101–$250 and $251–$500 bands: 20.9% and 21.2%. The answers extend from no reported spend to the top range.

Blind, boat and layout spending has a different shape. 115 respondents selected $0 and 129 selected N/A. Keep those responses distinct; neither tells us what equipment someone already owns.

Clothing & waders
Observed · 2025–26 waterfowl season

Clothing & waders

401 hunters answered.

  1. N/A12.5% 50 hunters
  2. $014.7% 59 hunters
  3. $1–$10011.0% 44 hunters
  4. $101–$25020.9% 84 hunters
  5. $251–$50021.2% 85 hunters
  6. $501–$100012.0% 48 hunters
  7. $1000+7.7% 31 hunters
Exact survey question

Approximately how much did you spend last season in this category? Clothing & waders

Blind / boat / layout
Observed · 2025–26 waterfowl season

Blind / boat / layout

401 hunters answered.

  1. N/A32.2% 129 hunters
  2. $028.7% 115 hunters
  3. $1–$25014.7% 59 hunters
  4. $251–$50010.2% 41 hunters
  5. $501–$10006.0% 24 hunters
  6. $1001–$25002.2% 9 hunters
  7. $2500+6.0% 24 hunters
Exact survey question

Approximately how much did you spend last season in this category? Blind / boat / layout

What a season costs

The bill extends beyond guns and gear

46.4% selected the two highest travel-spending ranges, $501–$1,000 or $1,000+. Gas, lodging and food make the trip to hunt part of the season budget.

Dog spending includes food, veterinary care and training. 131 respondents selected N/A and 79 selected the separate $0 / N/A option. Those choices are preserved as asked; they are not recoded as proof that someone has no retriever.

Travel (gas, lodging, food)
Observed · 2025–26 waterfowl season

Travel (gas, lodging, food)

401 hunters answered.

  1. N/A7.2% 29 hunters
  2. $00.5% 2 hunters
  3. $1–$1006.0% 24 hunters
  4. $101–$25017.0% 68 hunters
  5. $251–$50022.9% 92 hunters
  6. $501–$100023.2% 93 hunters
  7. $1000+23.2% 93 hunters
Exact survey question

Approximately how much did you spend last season in this category? Travel (gas, lodging, food)

Dog (food, vet, training)
Observed · 2025–26 waterfowl season

Dog (food, vet, training)

401 hunters answered.

  1. N/A32.7% 131 hunters
  2. $0 / N/A19.7% 79 hunters
  3. $1–$2507.0% 28 hunters
  4. $251–$50013.0% 52 hunters
  5. $501–$100012.0% 48 hunters
  6. $1001–$250010.0% 40 hunters
  7. $2500+5.7% 23 hunters
Exact survey question

Approximately how much did you spend last season in this category? Dog (food, vet, training)

What a season costs

Paying for ground and paying a guide are different choices

137 respondents selected a positive club or lease spending range; 86 selected a positive guide or outfitter range. Each is a share of all 401 respondents, rounded to 34% and 21%.

The distributions retain the separate N/A and $0 / N/A choices. They show how spending is concentrated among those who reported paying, without treating every private-access hunter as a paying customer.

Club dues / lease
Observed · 2025–26 waterfowl season

Club dues / lease

401 hunters answered.

  1. N/A38.7% 155 hunters
  2. $0 / N/A27.2% 109 hunters
  3. $1–$5002.0% 8 hunters
  4. $501–$10003.7% 15 hunters
  5. $1001–$250013.0% 52 hunters
  6. $2501–$500010.5% 42 hunters
  7. $5000+5.0% 20 hunters
Exact survey question

Approximately how much did you spend last season in this category? Club dues / lease

Guide / outfitter fees
Observed · 2025–26 waterfowl season

Guide / outfitter fees

401 hunters answered.

  1. N/A46.6% 187 hunters
  2. $0 / N/A31.9% 128 hunters
  3. $1–$2502.0% 8 hunters
  4. $251–$5006.2% 25 hunters
  5. $501–$10006.7% 27 hunters
  6. $1000+6.5% 26 hunters
Exact survey question

Approximately how much did you spend last season in this category? Guide / outfitter fees

Getting to the hunt

A hunting day often starts with a substantial drive

139 respondents, or 34.7%, selected a typical one-way drive of 61–100 or 100+ miles. The most common single range was 31–60 miles, at 29.4%.

Distance adds context to access and season costs. This question measures the usual one-way trip, not total season mileage, travel time or the reason a hunter chose a particular place.

Observed · Typical hunting at time of survey

The drive to the hunt

401 hunters answered.

  1. Under 15 miles14.0% 56 hunters
  2. 15–30 miles21.9% 88 hunters
  3. 31–60 miles29.4% 118 hunters
  4. 61–100 miles19.2% 77 hunters
  5. 100+ miles15.5% 62 hunters

Distance is one way, not a round trip or a season total.

Exact survey question

How far do you typically travel one-way to hunt waterfowl?

Getting to the hunt

The main hunting place is only part of the access picture

54.6% hunted a public WMA, refuge or wildlife area at some point last season. 24.9% named a public WMA or refuge as their primary ground. The first measure describes every kind of place used; the second identifies one main type.

Permission, clubs, leases, owned ground and guided hunts all appear in the results. Hunters could name several places across a season, so the all-locations percentages should not be added into a count of unique hunters.

Observed · 2025–26 waterfowl season

Where they spent the most days

401 hunters answered.

  1. Public: WMA / refuge24.9% 100 hunters
  2. Public: other19.5% 78 hunters
  3. Private duck club16.0% 64 hunters
  4. Private: permission15.7% 63 hunters
  5. Private lease12.7% 51 hunters
  6. Private: own property5.7% 23 hunters
  7. Guided / outfitter5.5% 22 hunters

The place where each hunter spent the most days.

Exact survey question

Which was your PRIMARY hunting location type last season?

Observed · 2025–26 waterfowl season

Every kind of ground they hunted

401 hunters answered.

  1. Public: state/federal WMA, refuge, or wildlife area54.6% 219 hunters
  2. Public: rivers, lakes, BLM, national forest, other33.7% 135 hunters
  3. Private land: permission from landowner (free)33.4% 134 hunters
  4. Private duck club (membership-based)26.7% 107 hunters
  5. Private land: leased for hunting22.9% 92 hunters
  6. Guided hunts / outfitter18.2% 73 hunters
  7. Private land: I own the property13.7% 55 hunters

Hunters could choose more than one answer.

Exact survey question

Where did you hunt waterfowl last season? (Select all that apply)

Cost per day

Lower-frequency hunters report the highest cost per day

Fading Participant$334per day afield
against
Public-Land Grinder$88per day afield
III

The hunter

Five kinds of waterfowl hunter, where you fit, who is stepping back, and how people got into the sport.

The five waterfowl hunters

Five kinds of waterfowl hunter, defined by access and days afield

Two facts only: primary access type and days afield. Spending and everything else were measured afterward and were not used to form the groups.

The season behind the hunter

Frequency and company show how hunters take part

33.4% selected 31–50 or 50+ days afield. This is the high-frequency part of the sample that anchors the spending-concentration story. At the other end, the distribution includes people who held a license but never got out.

58.1% typically hunt with one partner or in a group of three or four. Another 16.2% usually hunt solo. The separate “varies” answer matters: a hunter’s company can change through the season.

Observed · 2025–26 waterfowl season

How often they got out

401 hunters answered.

  1. 0: had a license but didn't get out1.5% 6 hunters
  2. 1–5 days8.0% 32 hunters
  3. 6–10 days15.2% 61 hunters
  4. 11–20 days19.0% 76 hunters
  5. 21–30 days22.9% 92 hunters
  6. 31–50 days22.2% 89 hunters
  7. 50+ days11.2% 45 hunters

A day counts even if no birds were taken, across teal, duck and goose seasons.

Exact survey question

How many total days did you hunt waterfowl last season?

Observed · Typical hunting at time of survey

Who they hunt with

401 hunters answered.

  1. Small group (3–4 hunters)31.2% 125 hunters
  2. With one partner26.9% 108 hunters
  3. Varies, mix of all the above21.4% 86 hunters
  4. Solo, most of the time16.2% 65 hunters
  5. Large group (5+)4.2% 17 hunters

Small groups mean 3–4 hunters; large groups mean 5 or more.

Exact survey question

How do you typically hunt?

The Committed Core

Private access · more than 30 days · n=84

21%of respondents
36%of reported spending
$6,486average season spend
48average days afield
$135per day afield
8%decline signal

High-frequency private-access hunters who account for 36% of reported spending.

They average 48 days afield and $6,486 in season spending. Six in ten own a retriever and two-thirds hunt the Pacific Flyway. More in this group said they hunt more than five years ago than said less, but the difference is too uncertain to call a clear pattern.

The Public-Land Grinder

Public land · more than 30 days · n=50

12%of respondents
13%of reported spending
$3,967average season spend
45average days afield
$88per day afield
9%decline signal

High-frequency public-land hunters with the lowest reported cost per day in the study.

They average 45 days afield and $3,967 in season spending. Crowding stands out sharply: 76% named it as a top problem. More in this group said they hunt more than five years ago than said less, but the difference is too uncertain to call a clear pattern.

The Access Buyer

Private access · 11 to 30 days · n=91

23%of respondents
24%of reported spending
$4,056average season spend
22average days afield
$188per day afield
32%decline signal

Private-access hunters spending heavily but getting out about half as often as the Committed Core.

They average 22 days and $4,056 in season spending. Their modeled decline signal is about 32%. That does not mean a third will quit; it means this profile is more likely to resemble respondents who said they are hunting less.

The Steady Public Hunter

Public land · 11 to 30 days · n=77

19%of respondents
13%of reported spending
$2,595average season spend
20average days afield
$128per day afield
32%decline signal

Mid-frequency public-land hunters averaging about 20 days and $2,595 a season.

More in this group said they hunt more than five years ago than said less, but the difference is too uncertain to call a clear pattern. Their modeled decline signal is about 32%, similar to the Access Buyer despite a very different access profile.

The Fading Participant

10 days or fewer · any access · n=99

25%of respondents
13%of reported spending
$1,972average season spend
6average days afield
$334per day afield
56%decline signal

Hunters at 10 days or fewer, regardless of access, with the highest cost per day and the clearest self-reported decline.

They average about 6 days and $1,972 in season spending. They still show up in license counts, which is why declining frequency can be easy to miss. Their modeled decline signal is highest at about 56%.

“Our public hunting areas are extremely overcrowded. It's completely ruining waterfowl hunting to the point the average person can't hunt.”

A respondent, on access and crowding

Where do you fit?

Find your kind of waterfowl hunter

Where you hunt and how often: the same two questions used in the study. See the group your hunting pattern falls into, then compare it with another.

Your choices stay in this page. Nothing is stored or sent.

Your segment will appear here.

Who is stepping back

The clearest sign of self-reported decline is fewer days afield

Thirty percent of respondents say they hunt less than five years ago. This is what sets them apart.

Participation over five years

More and less are almost level in the overall sample

121 respondents said they hunt more than five years ago, compared with 120 who said less. 151 said about the same, and 9 were not hunting waterfowl five years ago.

That overall balance does not erase differences within the sample. The adjacent model examines what distinguishes people reporting less hunting. These are retrospective self-reports, not observed transitions or forecasts of who will quit.

Observed · Compared with five years ago

More days, fewer days, or about the same?

401 hunters answered.

  1. Significantly more17.0% 68 hunters
  2. Somewhat more13.2% 53 hunters
  3. About the same37.7% 151 hunters
  4. Somewhat less17.7% 71 hunters
  5. Significantly less12.2% 49 hunters
  6. I wasn’t hunting waterfowl 5 years ago2.2% 9 hunters

Hunters recalled their own participation. They were not tracked over five years.

Exact survey question

Compared to 5 years ago, are you hunting waterfowl more, less, or about the same?

How hunters got started

For most established hunters in this study, someone opened the door

“I wish the community was more welcoming of new hunters.”

A respondent, on culture

How hunters got started

Most hunters were brought in by somebody

Family introduced 55.9% of respondents, while friends or mentors introduced 28.2%. Together, those two paths account for 84.0%.

Self-taught adults, people coming from other hunting, formal programs and media also appear in the full distribution. Small formal-program and media counts describe this sample, not the effectiveness of recruitment efforts.

Observed · At time of survey

How hunters got started

401 hunters answered.

  1. Family tradition55.9% 224 hunters
  2. Friend or mentor introduced me28.2% 113 hunters
  3. Transitioned from other hunting7.7% 31 hunters
  4. Started on my own as an adult7.5% 30 hunters
  5. Inspired by media / content0.5% 2 hunters
  6. Organized learn-to-hunt / R3 program0.2% 1 hunters
Exact survey question

How did you get into waterfowl hunting?

IV

The field

The four flyways, the gear in the blind, where hunters get information, and what they said in their own words.

The four flyways

Waterfowl hunting looks different across the four flyways

Spending, days afield, access and participation differ by flyway. Small bases are labeled so you can see where to be cautious.

Choose a region on the map or select a flyway below.

Schematic map of the four U.S. flyways with average spend, days afield, base size, and participation trajectorySCHEMATIC · flyway boundaries approximate · not respondent geographyPACIFICCENTRALMISSISSIPPIATLANTIC

Schematic only; flyway boundaries are approximate. Central n=28 and Atlantic n=40 should be read cautiously.

Compare flyways

Put two flyways side by side

The birds hunters pursue

Mallards lead a varied target list

Across the full sample, 54.9% included mallards among their top targets. Pintails were selected by 29.4%, while 28.7% chose “whatever flies.” Hunters could select up to three answers.

The choices include both individual species and grouped categories. The result describes what respondents pursued, rather than their harvest mix or the abundance of those birds.

Observed · 2025–26 waterfowl season

What hunters were chasing

401 hunters answered.

  1. Mallard54.9% 220 hunters
  2. Pintail29.4% 118 hunters
  3. Whatever flies, not species-specific28.7% 115 hunters
  4. Teal (green-winged / blue-winged / cinnamon)26.7% 107 hunters
  5. Wigeon25.7% 103 hunters
  6. Canada goose23.9% 96 hunters
  7. Specklebelly (white-fronted goose)14.0% 56 hunters
  8. Snow / Ross's goose11.7% 47 hunters
  9. Wood duck11.0% 44 hunters
  10. Gadwall10.5% 42 hunters
  11. Canvasback / redhead / divers6.0% 24 hunters
  12. Sea ducks (scoter, eider, long-tailed)1.0% 4 hunters

Hunters could choose up to three answers.

Some choices group several species together.

Exact survey question

Which species did you target most? (Select up to 3)

The season’s harvest

Duck and goose totals describe different seasons

For ducks, 26–50 was the most common harvest range, selected by 21.9%. 6.7% reported zero ducks. For geese, the most common range was 1–5 at 27.7%, and 21.9% reported zero.

A zero goose harvest does not establish that someone tried and failed to take geese. Targets, harvest and days afield are separate questions. These totals do not measure skill, success per outing or birds taken per shot.

Observed · 2025–26 waterfowl season

The duck season, by harvest

401 hunters answered.

  1. 06.7% 27 hunters
  2. 1–1018.7% 75 hunters
  3. 11–2518.2% 73 hunters
  4. 26–5021.9% 88 hunters
  5. 51–7510.5% 42 hunters
  6. 76–1008.7% 35 hunters
  7. 100+15.2% 61 hunters

These are approximate harvest ranges, not exact bird totals.

Exact survey question

Approximately how many ducks did you harvest last season?

Observed · 2025–26 waterfowl season

The goose season, by harvest

401 hunters answered.

  1. 021.9% 88 hunters
  2. 1–527.7% 111 hunters
  3. 6–1518.2% 73 hunters
  4. 16–3010.2% 41 hunters
  5. 31–507.7% 31 hunters
  6. 50+14.2% 57 hunters

These are approximate harvest ranges, not exact bird totals.

Exact survey question

Approximately how many geese did you harvest last season?

Gear and brands

What hunters in this study actually shoot, wear and recommend

Shares within this engaged, Western-leaning sample. Not national market share.

What hunters are shooting
Exhibit 11 Observed

Benelli has the widest reported use; about half its users named no other brand

Use share describes all respondents; single-brand use and total season spending describe each brand’s users

Shotgun brand use, single-brand use and average season spend Used it (% of all) Used no other brand(% of users) Avg season spend Users Benelli 35% 51% $4,273 n=140 Beretta 25% 50% $4,565 n=101 Browning 20% 37% $3,648 n=81 Winchester 17% 53% $3,404 n=68 Remington 12% 46% $2,422 n=50
Benelli 35% 51% used no other brand last season · $4,273 avg · n=140
Beretta 25% 50% used no other brand last season · $4,565 avg · n=101
Browning 20% 37% used no other brand last season · $3,648 avg · n=81
Winchester 17% 53% used no other brand last season · $3,404 avg · n=68
Remington 12% 46% used no other brand last season · $2,422 avg · n=50

Brands used last season, not every gun owned. Single-brand use and spending use each brand’s user base. 87% report primarily using a semi-auto.

How to read this

Hunters could name more than one brand. Use share uses all respondents as its base; single-brand use and spending use only that brand’s users. Those percentages answer different questions.

Why this matters

A brand can be common in the blind without being the only one its owners shoot. These figures describe the brands respondents used; they do not rank shotgun quality or performance.

See the numbers behind this finding
Shotgun use and spending among users
Brand Used it, all respondents Used no other brand, among users Users’ average season spend Base
Benelli 35% 51% $4,273 users n=140
Beretta 25% 50% $4,565 users n=101
Browning 20% 37% $3,648 users n=81
Winchester 17% 53% $3,404 users n=68
Remington 12% 46% $2,422 users n=50

Guns and retrievers

Semi-autos dominate. Retriever use is more varied.

87.0% primarily use a semi-automatic, compared with 9.7% using a pump. Over/unders and side-by-sides are smaller parts of this sample. The question asked for one primary action.

50.4% own a retriever and 15.0% hunt over someone else’s dog. Another 17.7% do not hunt with a retriever but would like to. Interest in doing so is not a commitment to buy or train a dog.

Observed · Typical hunting at time of survey

What action hunters shoot

401 hunters answered.

  1. Semi-automatic87.0% 349 hunters
  2. Pump action9.7% 39 hunters
  3. Over/under2.5% 10 hunters
  4. Side-by-side0.7% 3 hunters
Exact survey question

What type of shotgun do you primarily use for waterfowl?

Observed · Typical hunting at time of survey

The retriever beside them

401 hunters answered.

  1. Yes, I own a retriever50.4% 202 hunters
  2. No, but I'd like to17.7% 71 hunters
  3. No17.0% 68 hunters
  4. Yes, I hunt over others' dogs15.0% 60 hunters
Exact survey question

Do you hunt with a retriever?

How hunters set up

One season can include several ways of hunting

Marsh or wade-in hunting was selected by 45.9% of respondents, followed by pit blinds at 31.9% and permanent blinds at 28.7%. The full list includes banks, fields, boats and timber.

This was a select-all question. The answers describe the methods used by this sample, not mutually exclusive hunter types or a count of hunts in each setup.

Observed · Typical hunting at time of survey

How hunters set up

401 hunters answered.

  1. Marsh / wade-in45.9% 184 hunters
  2. Pit blind31.9% 128 hunters
  3. Permanent blind (elevated, A-frame, etc.)28.7% 115 hunters
  4. Shoreline / bank27.7% 111 hunters
  5. Field layout (geese / dry field)26.7% 107 hunters
  6. Boat blind21.9% 88 hunters
  7. Flooded timber8.0% 32 hunters
  8. Layout boat5.0% 20 hunters

Hunters could choose more than one answer.

Exact survey question

What is your primary hunting method? (Select all that apply)

The gun in the blind

Brand use reaches beyond one gun per hunter

Benelli was selected by 34.9% and Beretta by 25.2%. Browning, Winchester and Remington follow among the most reported brands. The full list includes every offered answer.

Hunters could name several brands used last season. These are use shares within the sample, not sales, ownership of every gun in a collection, or evidence of loyalty.

Shotgun brands used
Observed · 2025–26 waterfowl season

Shotgun brands used

401 hunters answered.

  1. Benelli34.9% 140 hunters
  2. Beretta25.2% 101 hunters
  3. Browning20.2% 81 hunters
  4. Winchester17.0% 68 hunters
  5. Remington12.5% 50 hunters
  6. Franchi9.5% 38 hunters
  7. Stoeger7.7% 31 hunters
  8. Other4.5% 18 hunters
  9. Mossberg4.2% 17 hunters
  10. Weatherby4.0% 16 hunters
  11. TriStar3.2% 13 hunters
  12. Retay1.5% 6 hunters
  13. CZ / Huglu0.7% 3 hunters
  14. Savage / Stevens0.7% 3 hunters
  15. Charles Daly0.5% 2 hunters

Hunters could choose more than one answer.

Exact survey question

What shotgun brand(s) did you use last season? (Select all)

What hunters wear

Mixing brands is a visible part of the apparel picture

Sitka was selected by 43.1% and Drake by 29.2%. 156 of 401 respondents, or 38.9%, selected the mix-of-brands option.

That mix answer can coexist with named brands in the same response. It describes reported apparel use, not a quantified pool of customers ready to switch, and it is not a market-share estimate.

What hunters wear
Observed · At time of survey

What hunters wear

401 hunters answered.

  1. Sitka43.1% 173 hunters
  2. Mix of brands / no loyalty38.9% 156 hunters
  3. Drake Waterfowl29.2% 117 hunters
  4. Other19.2% 77 hunters
  5. Banded / Avery13.0% 52 hunters
  6. Mossy Oak (any licensee)12.2% 49 hunters
  7. KUIU10.0% 40 hunters
  8. Chêne9.2% 37 hunters
  9. Under Armour7.7% 31 hunters
  10. Realtree (any licensee)6.7% 27 hunters
  11. Frogg Toggs6.2% 25 hunters
  12. LaCrosse4.5% 18 hunters
  13. First Lite3.5% 14 hunters
  14. Hardcore / Hard Core2.0% 8 hunters
  15. Rig’Em Right1.7% 7 hunters
  16. Dryshod0.2% 1 hunters

Hunters could choose more than one answer.

Wearing a mix of brands does not tell us whether someone plans to switch brands.

Exact survey question

What waterfowl clothing/wader brand(s) do you wear? (Select all)

Shotshell choices

Steel is the main choice; others mix by situation

Steel leads at 68.6%. Another 17.7% selected a situational mix, while bismuth and tungsten account for 10.7% and 3.0%.

This question asked for primary shell type. It does not measure shells fired, performance, lethality or a preference at a given price.

Observed · At time of survey

The shells hunters choose

401 hunters answered.

  1. Steel68.6% 275 hunters
  2. Mix: depends on species / situation17.7% 71 hunters
  3. Bismuth10.7% 43 hunters
  4. Tungsten (TSS, HTL, ITX, etc.)3.0% 12 hunters
Exact survey question

What type of shotshells do you primarily shoot for waterfowl?

What hunters recommend

Named recommendations need their own denominator

There were 200 nonblank answers. One literal test entry was excluded, leaving 199 substantive answers: 176 named a brand or retailer, 15 gave no specific recommendation, and eight gave general advice. Every brand percentage uses the same 199-answer base.

Sitka was mentioned in 47 answers, or 23.6%. The answer box showed a Sitka example, so this is not an unaided brand-awareness ranking. Answers could name several brands, and no-brand answers remain in the denominator.

The brands hunters volunteered
Observed · At time of survey

The brands hunters volunteered

199 hunters answered; 201 skipped this question; 1 test entry excluded.

  1. Sitka23.6% 47 hunters
  2. Benelli9.5% 19 hunters
  3. Drake8.5% 17 hunters
  4. Rogers6.5% 13 hunters
  5. Beretta6.0% 12 hunters
  6. Chêne6.0% 12 hunters
  7. Winchester5.0% 10 hunters
  8. Browning4.0% 8 hunters
  9. KUIU3.5% 7 hunters
  10. Dive Bomb3.0% 6 hunters
  11. HEVI-Shot3.0% 6 hunters
  12. Boss2.5% 5 hunters
  13. Federal2.5% 5 hunters
  14. TideWe2.5% 5 hunters
  15. Avian-X2.0% 4 hunters
  16. Remington2.0% 4 hunters
  17. Cabela’s1.5% 3 hunters
  18. Echo1.5% 3 hunters
  19. High ’N Dry1.5% 3 hunters
  20. Dave Smith Decoys1.0% 2 hunters
  21. Final Approach1.0% 2 hunters
  22. Gator Waders1.0% 2 hunters
  23. GHG1.0% 2 hunters
  24. JJ Lares1.0% 2 hunters
  25. Kent1.0% 2 hunters
  26. Rig’Em Right1.0% 2 hunters
  27. Slayer1.0% 2 hunters
  28. Stoeger1.0% 2 hunters
  29. Sutter Basin1.0% 2 hunters
  30. Weatherby1.0% 2 hunters
  31. Apex0.5% 1 hunters
  32. Columbia0.5% 1 hunters
  33. Fowler Hide Supply0.5% 1 hunters
  34. G&H0.5% 1 hunters
  35. G-Force0.5% 1 hunters
  36. Green Wing Custom Calls0.5% 1 hunters
  37. Grindfest Outdoors0.5% 1 hunters
  38. Hardcore0.5% 1 hunters
  39. Higdon0.5% 1 hunters
  40. Jet Sled0.5% 1 hunters
  41. JRT0.5% 1 hunters
  42. Kumduck0.5% 1 hunters
  43. LaCrosse0.5% 1 hunters
  44. Last Flight0.5% 1 hunters
  45. Migra0.5% 1 hunters
  46. Migrig0.5% 1 hunters
  47. Mossberg0.5% 1 hunters
  48. onX0.5% 1 hunters
  49. Origin0.5% 1 hunters
  50. Prodigy0.5% 1 hunters
  51. Purina0.5% 1 hunters
  52. Redbone0.5% 1 hunters
  53. Redhead0.5% 1 hunters
  54. Retay0.5% 1 hunters
  55. Rio0.5% 1 hunters
  56. RNT0.5% 1 hunters
  57. Savage / Stevens0.5% 1 hunters
  58. Simms0.5% 1 hunters
  59. Sure Shot0.5% 1 hunters
  60. Tim Grounds0.5% 1 hunters
  61. Willow Creek0.5% 1 hunters
  62. Zink0.5% 1 hunters

One answer can mention several brands.

All brands use the same 199-answer base, including answers with no specific brand. The answer box showed Sitka as an example, so this was not an unprompted brand-awareness test.

Exact survey question

Is there one brand you’d recommend to every waterfowl hunter? (Optional)

What hunters are wearing
Exhibit 12 Observed

39% selected the mix-of-brands apparel option

Share of respondents wearing each brand; respondents could name more than one

39% selected the mix-of-brands apparel option 43% Sitka 39% Mix ofbrands 29% Drake 13% Banded /Avery 12% Mossy Oak 10% KUIU 9% Chêne Hunters wear more than one brand, so shares add to more than 100%.
Sitka 43%
Mix of brands 39%
Drake 29%
Banded / Avery 13%
Mossy Oak 12%
KUIU 10%
Chêne 9%

A larger group than the wearer base of any individual apparel brand in this sample except Sitka.

Multiple brands could be selected. The mix answer describes reported apparel use; it does not measure switching intent or market share.

How to read this

A hunter can wear several brands. The mix-of-brands result describes a mix-of-brands answer selected alongside any named brands; the survey did not measure loyalty directly.

Why this matters

The gear hunters put together often crosses brand lines. Wearing a brand, selecting the mix answer and recommending a brand are different things. The supporting data keeps those measures separate.

See the numbers behind this finding
Apparel use and spending among wearers
Brand Wear it, all respondents Wear no other brand, among wearers Wearers’ average season spend Base
Sitka 43% 36% $4,975 wearers n=173
Drake 29% 15% $3,749 wearers n=117
Banded / Avery 13% 6% $4,709 wearers n=52
Mossy Oak 12% 6% $3,637 wearers n=49
KUIU 10% 13% $4,795 wearers n=40
Chêne 9% 5% $5,555 wearers n=37

Of 199 substantive answers, 47 (23.6%) mentioned Sitka. All brands use that same base, including no-brand and general-advice answers. The answer box showed a Sitka example, so these mentions are not an unaided awareness ranking. Chêne and KUIU wearer comparisons have small bases.

What they’re loading
Exhibit 13 Observed

Hunters using bismuth and tungsten report higher total season spending

Shot type used, and that group’s average total season spend across all categories

Hunters using bismuth and tungsten report higher total season spending Steel 69% $3,538 avg · n=275 Mix, situational 18% $3,838 avg · n=71 Bismuth 11% $4,624 avg · n=43 Tungsten 3% $5,246 avg · n=12
Steel 69% $3,538 average season spend · n=275
Mix, situational 18% $3,838 average season spend · n=71
Bismuth 11% $4,624 average season spend · n=43
Tungsten 3% $5,246 average season spend · n=12

Total season spending, not shell spending. Tungsten n=12, so treat that estimate as directional. Retriever owners n=202.

How to read this

The dollar figure is each group's total season spending across all categories, not its ammunition bill. Tungsten rests on n=12, so read that estimate cautiously.

Why this matters

Steel is the most commonly reported load in this sample. Bismuth and tungsten users reported higher overall season spending, but this comparison does not explain why or test how the shells perform.

See the numbers behind this finding
Shot type and total season spending
Shot type Share of hunters Average total season spend Base
Steel 69% $3,538 n=275
Mix, situational 18% $3,838 n=71
Bismuth 11% $4,624 n=43
Tungsten 3% $5,246 n=12
How these numbers were calculated

Tungsten is directional due to small base.

Where hunters get information

Where hunters your age get their information

Exhibit 14 Observed

Younger hunters lean heavily digital. Older hunters still use print.

Share of each age band using each channel

Channel use changes dramatically with age 18–24 25–34 35–44 45–54 55–64 65+ YouTube 94% 75% 71% 54% 49% 41% Instagram 88% 80% 52% 37% 25% 9% Facebook groups 65% 68% 68% 65% 60% 41% Print magazines 6% 25% 37% 35% 45% 71% TikTok 41% 36% 14% 19% 8% 1% Podcasts 24% 47% 38% 39% 21% 13% Hunting apps 53% 49% 32% 37% 31% 19%

Compare all age groups

Hunters 18–24

YouTube 94%
Instagram 88%
Facebook groups 65%
Hunting apps 53%

Hunters 25–34

Instagram 80%
YouTube 75%
Facebook groups 68%
Hunting apps 49%

Hunters 35–44

YouTube 71%
Facebook groups 68%
Instagram 52%
Podcasts 38%

Hunters 45–54

Facebook groups 65%
YouTube 54%
Podcasts 39%
Instagram 37%

Hunters 55–64

Facebook groups 60%
YouTube 49%
Print magazines 45%
Hunting apps 31%

Hunters 65+

Print magazines 71%
YouTube 41%
Facebook groups 41%
Hunting apps 19%

Print was used by 71% of respondents 65 and up and 6% of those 18 to 24. Instagram runs the other way: 88% of the youngest band, 9% of the oldest.

Channel use, not effectiveness. The survey did not measure advertising performance.

How to read this

Choose an age group to see its leading sources, then open the full table to compare every channel. These answers describe use, not trust, influence or advertising effectiveness.

Why this matters

The places you get hunting information may look very different from those another generation uses. Print remains part of the picture even as younger respondents lean heavily on digital sources.

See the numbers behind this finding
Channel use within each age band
Channel 18–24 25–34 35–44 45–54 55–64 65+
YouTube 94% 75% 71% 54% 49% 41%
Instagram 88% 80% 52% 37% 25% 9%
Facebook groups 65% 68% 68% 65% 60% 41%
Print magazines 6% 25% 37% 35% 45% 71%
TikTok 41% 36% 14% 19% 8% 1%
Podcasts 24% 47% 38% 39% 21% 13%
Hunting apps 53% 49% 32% 37% 31% 19%

Age-band bases: 18–24 n=17; 25–34 n=81; 35–44 n=65; 45–54 n=54; 55–64 n=87; 65+ n=93. Read small groups carefully.

Information sources across all respondents
Channel Share using it
YouTube 59%
Facebook groups 59%
Print magazines 42%
Instagram 42%
Hunting apps 34%
Podcasts 30%
Forums 26%
Brand sites 20%

59% belong to Ducks Unlimited; 27% belong to no conservation organization. Members average $3,957 a season against $3,222 for non-members, a gap too close to call.

Where hunters get information

There is no single channel for every hunter

Facebook groups and YouTube were selected by 59.1% and 58.9%. Print was used by 42.4%, and hunting apps 33.9%. The complete list includes people who do not consume hunting content.

The age comparison shows why a single overall ranking can miss the way different hunters get information. These are reported-use answers, not advertising reach, attention, conversion or effectiveness.

Where hunters get information
Observed · At time of survey

Where hunters get information

401 hunters answered.

  1. Facebook groups59.1% 237 hunters
  2. YouTube58.9% 236 hunters
  3. Print magazines42.4% 170 hunters
  4. Instagram41.6% 167 hunters
  5. Hunting apps (onX, etc.)33.9% 136 hunters
  6. Podcasts29.7% 119 hunters
  7. Forums (Refuge, Reddit, etc.)25.7% 103 hunters
  8. Brand websites / blogs19.7% 79 hunters
  9. TikTok16.5% 66 hunters
  10. Do not consume content9.0% 36 hunters

Hunters could choose more than one answer.

Three hunters selected both no content and a named source. Their answers are kept as given. Use does not measure advertising results.

Exact survey question

How do you consume waterfowl hunting content? (Select all)

Conservation membership

Membership takes more than one form

Ducks Unlimited was selected by 58.9%, Delta Waterfowl by 34.2%, and a state waterfowl organization by 29.4%. 27.2% selected no current membership.

Hunters could select several organizations. The state-organization choice includes California Waterfowl as an example, and should not be read as California Waterfowl membership alone.

Conservation membership
Observed · At time of survey

Conservation membership

401 hunters answered.

  1. Ducks Unlimited58.9% 236 hunters
  2. Delta Waterfowl34.2% 137 hunters
  3. State waterfowl organization (California Waterfowl, etc.)29.4% 118 hunters
  4. Not currently a member of any27.2% 109 hunters
  5. Other conservation organization10.2% 41 hunters

Hunters could choose more than one answer.

One hunter selected both no membership and an organization. The chart keeps both selections; spending comparisons count that hunter with members.

Exact survey question

Are you a member of any waterfowl conservation organization?

In their own words

What hunters wrote when we left the question open

We coded 271 open-ended comments by theme and use selected quotes to show what those concerns sound like in hunters’ own words.

Water and habitat

“Water in the Klamath basin refuge system. No birds here with no water during season.”

“Obviously it all starts with habitat being #1. That said, less pressure and disturbance.”

Access and crowding

“More public land access to spread hunters out.”

“Our public hunting areas are extremely overcrowded. It's completely ruining waterfowl hunting to the point the average person can't hunt.”

Birds and migration

“Better migration of puddle ducks. We get calendar ducks, then it's a wait for hell to freeze over for any noticeable push.”

“Change dates of season to reflect later migration.”

Cost

“More affordable ways to access other flyways.”

“Cheaper prices, more access, more friends that hunt.”

Culture

“I wish the community was more welcoming of new hunters.”

“Less social media posted by hunters with less location information, whether direct or indirect.”

Some respondents wrote, unprompted, that newcomers are not made welcome. A theme worth watching, not a quantified finding.

V

The future

What the evidence is strongest on, and the baselines Volume II will restate.

What we know. What we’re watching.

What we know, and what we’ll watch in 2027

What we’re most confident about

  1. Spending is concentratedAbout one-third of respondents, 49% of reported spending.Observed
  2. Bird numbers are strongly associated with a good seasonThe strongest factor in the model, and it held on harvest counts alone.Strong modeled relationship
  3. Access is strongly associated with recommending the sportThe strongest factor in that model; bird numbers did not register.Strong modeled relationship
  4. Days afield is strongly associated with self-reported declineRoughly, ten more reported days cuts the modeled odds by about half, and the relationship held when we tested it another way.Strong modeled relationship
  5. Cost per day differs sharply by frequency$334 at 10 days or fewer against $88 for a Public-Land Grinder. Arithmetic, not a model.Observed

What we’ll test again in 2027

  • Do these patterns replicate?
  • Does the sample become less Western?
  • Does the Central decline persist?
  • Does apparel stay this fragmented?
  • Are recruitment paths changing for newer hunters?
  • Do the segment shares move?
  • Does the recommendation gap hold?

2026 baselines Baselines, not forecasts

  1. Days afield25% at 10 or fewer
  2. Participation momentum30% report hunting less
  3. Recommendation gap77% vs 47%
  4. Season satisfaction47% rated good
  5. Bird-number sentiment31% saw good numbers
  6. Access adequacy57%
  7. Access spending$1,002 average; 34% paying
  8. Cost per day$334 vs $88
  9. Spending concentration49% from the top third
  10. Access Buyer decline signalabout 32%
  11. Fading Participant share25%
  12. Central Flyway participation−32 per 100, n=28
  13. Multi-brand apparel share39%
  14. Introduced by another hunter84%

Methodology

How this study was done

Use the research

Cite or save the report

Share a finding, copy the citation, or save a readable copy of the report.

Suggested citation

Hartwell, Casey. The State of Waterfowl Hunting 2026. Hunt Bums Annual Research, Volume I. Version 3.0, September 2026.

Version 3.0 · September 2026 · Public web edition

Who created and funded it

Created and funded solely by Hunt Bums. Participants were offered no compensation.

Who responded

401 waterfowl hunters in 39 states and all four flyways.

When

March to August 2026, through the Hunt Bums website, newsletter, blog, social channels and partner audiences.

What the sample represents

Engaged, serious hunters who chose to answer. It leans West and toward the committed core of the sport.

What it does not represent

Every waterfowl hunter. It is a self-selected, non-probability sample and results are unweighted.

How spending was estimated

Ten categories collected as ranges and converted to midpoints, so dollars are approximate. Median season total about $2,703; mean about $3,759.

How segments were created

Two variables only: primary access type and days afield. Spending was measured afterward.

How the models work

We used separate statistical models for season rating, recommendation, and reporting that someone hunts less. The decline signal is the model’s estimate for that last outcome; it is not a forecast.

What the labels mean

Observed: Straight from survey responses. No statistical model needed.
Strong modeled relationship: A clear relationship in the model that remained important when we tested it another way.
Directional: A pattern worth noticing, but not strong enough for a firm conclusion.
Too close to call: The difference is too uncertain for us to call it a clear pattern.
Hypothesis: A reasonable idea to test next, not a measured result.

Explore full methodology

Bases. Income ranges n=344 (49 preferred not to say; eight skipped); open comment n=271; brand recommendation n=199 substantive answers (201 blank, one test entry excluded). Brand mentions use that same base across categories; 176 answers named brands or retailers, 15 gave no specific recommendation, and eight gave general advice. The answer box included a Sitka example, so the ranking is not unaided brand awareness. Age bands: 18–24 n=17, 25–34 n=81, 35–44 n=65, 45–54 n=54, 55–64 n=87, 65+ n=93. Flyways: Pacific 223, Mississippi 110, Atlantic 40, Central 28. Segments: Committed Core 84, Public-Land Grinder 50, Access Buyer 91, Steady Public Hunter 77, Fading Participant 99. Satisfaction percentages use each statement’s nonblank answers. Whole-number agree, neutral and disagree shares, and one-decimal five-category distributions, use largest-remainder display rounding to total 100%. Counts remain unchanged.

Spending. N/A contributes zero to the estimated season total and remains distinct from an observed zero in the distributions. Closed dollar ranges use arithmetic midpoints; positive-range respondents form the payer base. Day ranges use midpoints, with 60 for the 50+ band. Cost per day divides the group’s total estimated spending by its total estimated days. Open-ended top dollar ranges were valued at 1.4 times the range floor as a conservative right-tail assumption. Sensitivity tests at 1.2 and 1.6 did not materially change any headline conclusion.

Access definition. Private club, lease, own property, guided, or free landowner permission counts as private-land access for segmentation; public WMA, refuge and other public ground counts as public. Permission hunters group with private access but report spending close to public-ground hunters.

Models. Season rating (n=377, adjusted R² 0.49) and recommendation (n=376, adjusted R² 0.28) were each regressed on perceived bird numbers, access, crowding, cost, regulations, days afield, private-land use and total spend, then re-run on hard counts only (ducks harvested, days, dollars). In the season model bird numbers is about two and a half times the next factor. In the recommendation model access leads and bird numbers does not reach significance; cost and days afield carry signs opposite to expectation and are marked rather than read as findings.

Decline model. Logistic, n=382, on days afield, age, satisfaction, crowding and cost. Days afield: odds ratio 0.94 per day, 0.54 per ten days. Satisfaction is also significant but far smaller; age is marginal; crowding and cost are not distinguishable from zero. Re-run with attitudes replaced by hard counts, days afield held at 0.63 per ten days. Bands use fixed cut points on the fitted likelihood on the 382 respondents the model scores. Their spending and day summaries retain the original fitted-analysis coding; they are separate from the reconciled descriptive cost estimates and do not represent a new model fit.

Open comments. 271 verbatim comments in a single open box that named no themes, coded during analysis; a comment could carry more than one theme.

Limits. Pacific hunters are overrepresented and reported better seasons than other flyways, so overall satisfaction may read higher than a nationally balanced sample would; we cannot estimate the size of that effect. Central and Atlantic bases are small. This is a first volume with no trend line; comparisons to five years ago are self-reported.

Question wording and additional detail on request at contact@huntbums.com.

About Hunt Bums Annual Research

Hunt Bums is a hunting media platform founded in 2020. This is the first volume of an annual study of waterfowl hunting, conceived, fielded, analyzed and published by Hunt Bums with no brand funding, no sponsored questions and no early access for anyone.

Created and funded solely by Hunt Bums. Participants were offered no compensation.

Research design and analysis: Casey Hartwell, founder of Hunt Bums and principal of Zephyr Haus, a brand strategy and insights consultancy. No Zephyr Haus client was involved in this study or saw it before publication.

For brands, conservation groups and organizations

Hunt Bums publishes a separate edition organized for category and research teams, and takes on custom analysis of this dataset through Zephyr Haus.

Request the brand edition

The State of Waterfowl Hunting · 2026

Independent research on the hunters, economics and forces shaping waterfowl hunting.

Cite as

Hunt Bums, The State of Waterfowl Hunting 2026.
huntbums.com/state-of-waterfowl-hunting-survey-results-2026

Contact

contact@huntbums.com
Free to read, cite and share.

Next

Volume II fields spring 2027.

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